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Anna C Adams
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499
Certified Training Specialist
05/06/20 at 3:50PM UTC
in
Career

Build your Personal Brand

Before I start, let me just say that I'm not affiliated with any organization or link that I’ve included here. My intention is to share with you the journey I’ve started in building my own personal brand. A mentor suggested that I have a ‘tag line’ for myself; an elevator pitch, if you will. We had a good discussion about how to create something that, in a few sentences, could tell someone what I’m good at, and give me a mantra to use when I need to power up. I took that to heart and went looking for resources that would help me craft something and stumbled upon ‘personal branding.’ I was able to use a resource that is free with my membership to professional organization, but you can google ‘build your personal brand’ and you’ll find a lot of free resources. Why do this? Well, I did it for two reasons. Just as my mentor said, I needed a tag line that would tell people my strengths. I wanted to add something to my professional signature that people would remember. I literally wanted to design a sentence to add to my email signature! I’m the kind of person who likes to explore all kinds of subjects. I dabble in a lot of topics, personally and professionally. I think that’s a great way to be a well-rounded person of society, overall. BUT – professionally, that can look like I'm scattered and unfocused. I decided that by creating a personal brand, and a signature statement, I would have a way to bring myself back to focusing on what I’m good at, what I’m known for, and what skills I can grow. I hope you’ll take a look at this concept. I'm still in the process of creating my personal brand statement, but I’ll leave you with my rough draft and wish you well on your journey. “I translate technical process steps into easily understood learning guides”

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Anna C Adams
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499
Certified Training Specialist
05/12/20 at 5:23PM UTC (Edited)
I just came across this and thought some of you might find it useful. It's from Harvard Business Review and speaks specifically to the challenge women face when building a personal brand. https://hbr.org/2018/03/how-women-can-develop-and-promote-their-personal-brand?utm_source=linkedin&utm_medium=social&utm_campaign=hbr
AnnFennerSpiegel
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87
05/09/20 at 8:12AM UTC
Fab idea! Mine for several years has been “Real estate excellence” (42 years-3 states). I even have it on my personal checks. I favour brief.
Anna C Adams
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499
Certified Training Specialist
05/12/20 at 4:40PM UTC
I like it. Short ant to the point!
Banks Residential
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22
05/08/20 at 10:12PM UTC
I think mine will be: Love + Peace + Home
Michelle Pauley
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55
Entertainment Executive & Personal Assistant
05/08/20 at 4:39PM UTC
This is so on point. Thank you!
Valerie Rieger
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637
05/08/20 at 2:47PM UTC
I've been working on my personal brand since earlier in the year. The basis of my statement was something my dad told me when I was a little girl. I've always been outgoing but also genuinely interested in people. When I ask someone how they're doing I really want to know. I stop and wait for their response. My dad used to tell me "You would talk to a stop sign!" And I've always been proud of that! (He also used to tell me that I'd argue with that same stop sign but I'm pretty sure I don't want that in my brand statement. :o) )
Mimi Bishop
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1.33k
Biz+Career Coach for Modern Gen X Women
05/08/20 at 3:03PM UTC
I love this because it makes it visual. I'm not sure what you do -- but maybe you can say something like I'm like a stop sign -- everyone sees me and takes notice. LOL Jackie Ghedine and I put together The Brand of You Creative Brief, which is a free resource to help people create their brand and tagline. If you're interested, feel free to cut and paste this link to access it: https://bit.ly/2xlkuOr. Have fun!
Valerie Rieger
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637
05/08/20 at 3:07PM UTC
I've never before thought of the visual that creates. I downloaded the Brief as soon as I saw it in the post! I'm looking forward to digging in.
Mimi Bishop
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1.33k
Biz+Career Coach for Modern Gen X Women
05/09/20 at 2:39PM UTC
Terrific! Let us know how it goes!
Jackie Ghedine
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5.71k
Coach for Gen X Women | Jack Russell of Humans
05/08/20 at 3:35PM UTC
Any time you can add an analogy or visual cues to your personal brand or tagline, it helps to build trust and emotional connection. It really is fascinating.
Jackie Ghedine
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5.71k
Coach for Gen X Women | Jack Russell of Humans
05/08/20 at 1:42PM UTC
Anna - you are so spot on! I have had a personal tagline, "the Jack Russell of humans" for a long time. I'm loyal, clever, high-energy and when I want something I sink my teeth in and don't let go until I get it. It's helped me on job interviews, negotiating salaries and just overall ice breakers. That said, we developed The Brand of You Creative Brief to help people develop their personal brand. Copy and Paste the link in the browser to get access. https://bit.ly/2xlkuOr It's an amazingly fun exercise that will create clarity for you so you can stand out (especially in this over crowded world). Enjoy!
Anna C Adams
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499
Certified Training Specialist
05/09/20 at 1:08AM UTC
Thanks for the link. I will check it out!
Natalie Brown
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12
Brand Marketer & Storyteller - Leader - Mentor
05/08/20 at 7:46PM UTC
Thanks for sharing this link - I've downloaded your brief template and very eager to dig in and see what I discover!
Jackie Ghedine
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5.71k
Coach for Gen X Women | Jack Russell of Humans
05/09/20 at 12:32PM UTC
Oh, please share what you've come up with! If you want more, we have an entire podcast episode to go along with this too. COPY AND PASTE IN BROWSER: https://www.therestingmind.com/podcast/2020/4/28/episode-14-the-brand-of-you
Barb Hansen
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6.65k
Startup Product, Growth & Strategy
05/08/20 at 1:23AM UTC
Great post and great idea. We all know that companies have brands and tag lines. We have all heard of "personal branding" but a personal tag line?, that's great! Now I'll have to develop my personal tag line ... :)
Mimi Bishop
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1.33k
Biz+Career Coach for Modern Gen X Women
05/08/20 at 2:59PM UTC
Personal tag lines are so much fun and really make you memorable. Jackie Ghedine and I put together The Brand of You Creative Brief to help people do just that. It's a free resource. Just cut and paste this link: https://bit.ly/2xlkuOr Have fun!
Barb Hansen
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6.65k
Startup Product, Growth & Strategy
05/08/20 at 4:29PM UTC
Thanks for sharing your resource. I'll let you know what I come up with. :)
Mimi Bishop
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1.33k
Biz+Career Coach for Modern Gen X Women
05/09/20 at 2:38PM UTC
Looking forward to hearing!
Carol Knepper
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13
05/08/20 at 8:09PM UTC
Thank for this idea, and the resource link, I've been thinking about what I can do to help focus my skills and a tag line is just what I didn't know I needed.... now to do some research.
Yes it’s me Ms Anonymity
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20
Let me ask you this….
05/07/20 at 6:57PM UTC
Thanks for sharing this! I too am on the personal brand journey. During my down time of lay off and Covid, I have been exploring ways to revive my brand, to infuse something new and to kick it up a notch. Not only will it help me define my work but will help in my job search overall. Focusing on "I" statements and accomplishments has always been hard but definitely want to embrace more in a professional non bragging way. Thanks again for sharing this and much success with your personal brand!
Anna C Adams
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499
Certified Training Specialist
05/07/20 at 8:36PM UTC
Hi Crystal, and thanks. I find those "I" statements challenging as well. May be partly ingrained in us, as women, who may have learned to deny ourselves any bragging rights. Hard to overcome, but I think it's necessary if we want to feel fully empowered. Good luck on your journey.
cms1234
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203
05/06/20 at 6:47PM UTC
Anna: what a great post. Remember to change your current statement to your new one when you're ready. I really like this rough draft.
Anna C Adams
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499
Certified Training Specialist
05/07/20 at 3:07AM UTC
Thank you. I shared it with some colleagues on LinkedIn and already received some useful feedback. She suggested it didn't really have anything about ME in it and, wow, she was right. I'll update with the latest and greatest version soon.
Mimi Bishop
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1.33k
Biz+Career Coach for Modern Gen X Women
05/08/20 at 3PM UTC
Anna -- would love to see what you come up with. I think what you've included above is a solid step!

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