Before I start, let me just say that I'm not affiliated with any organization or link that I’ve included here. My intention is to share with you the journey I’ve started in building my own personal brand.
A mentor suggested that I have a ‘tag line’ for myself; an elevator pitch, if you will. We had a good discussion about how to create something that, in a few sentences, could tell someone what I’m good at, and give me a mantra to use when I need to power up.
I took that to heart and went looking for resources that would help me craft something and stumbled upon ‘personal branding.’ I was able to use a resource that is free with my membership to professional organization, but you can google ‘build your personal brand’ and you’ll find a lot of free resources.
Why do this?
Well, I did it for two reasons.
Just as my mentor said, I needed a tag line that would tell people my strengths. I wanted to add something to my professional signature that people would remember. I literally wanted to design a sentence to add to my email signature!
I’m the kind of person who likes to explore all kinds of subjects. I dabble in a lot of topics, personally and professionally. I think that’s a great way to be a well-rounded person of society, overall. BUT – professionally, that can look like I'm scattered and unfocused. I decided that by creating a personal brand, and a signature statement, I would have a way to bring myself back to focusing on what I’m good at, what I’m known for, and what skills I can grow.
I hope you’ll take a look at this concept. I'm still in the process of creating my personal brand statement, but I’ll leave you with my rough draft and wish you well on your journey.
“I translate technical process steps into easily understood learning guides”