Getting clear on your own value proposition beyond words can be what separates you from the pack.
When I used to interview for sales people, I would always ask the question, tell me how you're different from the five sales people who are walking in before you and the five after your.
At the time, the buzzword term was "consultative seller" and over and over that was the answer I got.
Too often, we tend to use phrases like this to explain our worth, but what the heck does it mean?
It's time to go deep to develop your brand, your essence so you can articulate your zone of genius to stand out from the crowd.
Take 40 minutes to listen to Make Your LIfe Magnificent episode 14, The Brand of You https://www.therestingmind.com/podcast-1
and download our zero-cost Creative Brief to kickstart your own brand.