Hello Hive Mind! I'm trying to research a new role we want to create at work and I am really new to the company and industry, so I am looking for guidance. I work for a company behind a social media influencer who has a good sized following and is fairly well known. We have an active online community but are looking for ways to further engage them and obviously grow it. I guess you could say we are looking to create a movement. I wonder what other organizations do in this arena and what do they call the team responsible for it? I mean more than just the social media team, we are looking for something akin to activism, in a way... Does this resonate with anyone? Anyone have thoughts to share or think you are the perfect person to fill a role like this?