Fifth Third Bank's ad in the 12/11 Wall Street Journal
Did anyone else see the Fifth Third Bank ad in yesterday's WSJ (page B3)? The headline of the ad said, "When it comes to transferring wealth wisely, women often operate differently - to their benefit"
One of the paragraphs began, "More women today are creating a greater share of the wealth in high-net-worth households and are increasingly driving the important financial decisions for their families."
Another paragraph noted, "...business owners often delay making a succession plan due to issues around which family members will take over...But women are less likely to delay because 'they are very intuitive in anticipating which conflicts may arise...'"
The entire ad was filled with information that left me feeling hopeful and affirmed as a female business leader. Did anyone else see it?