I have been out of work for 1 year now.

Have you removed the graduation dates and any old jobs (with dates) that are not relevant to the positions that you're interested in?

First and foremost, start highlighting your transferable skills. As you do this, focus on results. In other words, quantify your achievements in previous roles using metrics relevant to advertising sales. For example, "Increased new client acquisition by 20% within the first year." Don’t forget to tailor your resume. You must showcase the advertising-specific skills within each job description, even if it wasn't an advertising role.

As you continue job searching, be sure to target the right opportunities. Do this by networking strategically. For example, attend industry events or join online advertising communities. Connect with recruiters specializing in advertising sales. Also, focus on growing companies. Startups or growing agencies might be more open to experienced talent, especially for building a strong foundation.

To address the "overqualified" feedback, make sure you adjust your resume and cover letter to match the specific requirements of each job description. Emphasize the skills and experience directly relevant to the advertised role. And don’t forget to be flexible on salary expectations if the company seems like a good fit.

If I were you, I wouldn’t be so concerned about ageism…. Being in your late forties is not considered so old; it’s just considered “experienced”. It’s a question of personal perspective. To handle this, begin by modernizing your personal brand. To start, update your online profiles (LinkedIn) with a professional headshot and showcase your knowledge of the latest advertising trends. Next, look for companies with a focus on diversity and inclusion in their hiring practices. Age discrimination is illegal, and these companies might be more receptive to experienced professionals.

All that said, consider alternative options within advertising like advertising technology (AdTech). Explore opportunities in programmatic advertising, ad buying platforms, or marketing automation. Leverage your sales experience within the tech sector. Another alternative could be media buying/selling. Check specific media channels (TV, radio, digital) and showcase your negotiation and client relationship management skills.

And we should not neglect other opportunities beyond advertising…. A good option could be sales training. Consider becoming a sales trainer and leverage your experience to coach others in the advertising industry.

Remember this: While starting a business might not be the preferred choice, consider freelancing your advertising skills on a project basis.

In the end, don’t give up! Persistence and a targeted approach will increase your chances …..