A week or so ago, there was a helpful post reminding us to remove or limit the word 'just'. I've been trying to eliminate the word in my conversations and written correspondence.
In the same spirit, we need to focus on the word 'that'. I am currently editing my book, Grace & Salt, and my editor told me to reduce the times I use the word 'that'. Many times, it isn't necessary. Be intentional when you're writing. It gives your message more power when 'that' word is not used. :)