The uproar over Soulcycle and Equinox - do your values guide your investments?
Word gets out that a Soulcycle/Equinox investor is hosting a political fundraiser for elite donors ($100k+) this weekend. Spinners with opposing political views cancel their memberships. Celebrities call for boycotts. It is the rare person who actually checks to see who owns their gym, but this news seems to have stirred some protest.
What about your own money? Do you invest it in alignment with your values? Have you ever hesitated because a company didn't fit your life? https://www.inc.com/amy-nelson/news-of-soulcycle-equinox-owner-steve-ross-fundraising-for-trump-is-an-uncomfortable-reminder-of-this-critical-business-lesson.html