I think I grew up in a bubble. I was never discouraged from anything “manly” only “dangerous”. So I didn’t learn to ride a motorcycle until this year. Mostly because I work at a motorcycle dealership. Everyday, I feel more and more certain that many women steer away from motorcycle stores because of the still small market of women’s gear and lack of motorcycles that accommodate us. Many bikes are simply too heavy to hold up or too tall to stand on. I have also noticed how my coworkers and even our suppliers sometimes slip into stereotypes of bikers - you know, the ones who joke about how “riding cherry” makes you less of a man or that women are only good for riding on the back and complaining. And let’s not start on how many proposals for a “calendar” are submitted. I do my best to gently remind them how their attitude can affect business because women make up a huge portion of spending power - but mostly I’m seen as a “bra burner” who will just have to “ignore” customers and clients who are clearly part of an older, biased crowd. Either I need more than 2 women working here or I need to change jobs.