Marketing can be confusing, but even when it feels like the sky is falling, it is not a dirty word and, in fact, often makes the difference between a three- or a six-month uphill battle to recovery.
Trust me, I know a lot about both marketing and dirty words! And if the recession in 2008 showed us anything, it’s that now is the time to amp up your digital marketing spend. At Elevate My Brand, our creative experts are good as hell in all the many and multifaceted elements of marketing that support your business’ visibility, awareness and sales.
Ahead, I’m breaking it down in two broad categories: digital and experiential. While these two forms of marketing may sound like they’re on opposite sides of the spectrum, they are integral to brand success (yes, even now!). They amplify each other’s effectiveness, so it is crucial that there’s synergy between the two. Enter, the mind map!