Working to increase digital personal brand

Question

What are some ways that you have worked to increase your digital footprint during this covid era? Aside from social media, what are some ways that you highlight your personal brand online? I want to find ways to make myself more visible to recruiters without the ability to attend IRL conferences, events, and happy hours. Thanks in advance!

Emily Kessler · Answer

Adding to the great ideas already mentioned:
1) If you're not ready to write a blog post, you can still contribute to the conversation by reacting to what others have posted on LinkedIn, Twitter, etc. Add your own comments and thoughtful insights. Or, share an article that someone else has written with your own take on their perspective.
2) Find out where recruiters are hanging out and show up in their space. My guess is that they're spending time on LinkedIn more than on Twitter.
3) Launch your own personal website. You don't need anything fancy. Just a page showcasing your work portfolio. My own website costs me less than $45/year. You can do a simple site on Squarespace or use Notion.so to host a portfolio page. Then you can link to your site on other platforms.
4) Consider joining an association in your field to network with others who do similar work. Nearly every career/industry has a professional association that brings people together to learn from one another and advance their careers. And most of them are offering virtual/online programming during the pandemic. Once you join, offer to volunteer or lead/join a workshop/discussion on your area of expertise.

Good luck!

Jackie Ghedine · Answer

Andrea, developing your personal brand is one of the greatest ways to get recognition.

Before you begin, figure out three buckets that you want to be known for, where are your zones of genius. This will keep you focused and help you become a thought leader in those topics.

As the ladies before have stated,  creating blogs are an incredible way to increase your digital footprint. Post your content on Medium and Thrive Global, use angles that are  interesting and twist the normal perspectives a bit with a new concept. Create a list of platforms you would like to contribute to and find their submission process and pitch proscess.

There's also a fantastic place to look for opportunities to be an expert called  HARO (Help a Reporter Out) a great place to connect with reporters who are looking for experts in their field. This kind of exposure will increase your digital footprint.  Become associated with your industry's trade and create content for them, they usually have a large digital platform,  niched in your marketplace and can up your credibility quickly.

Good luck!

Tanika (Nika) Vasquez - (she/her) · Answer

Hi Andrea, I agree with Alexis that a blog is a great idea. I develop SharePoint sites for my company and to advertise my work I developed a portfolio. 
I would also consider becoming a member of your local chamber of commerce. My local chamber of commerce has a pink bag lunch event, which is a lunch-and-learn for women in business. They allow members to advertise in the chat by placing their websites, business information, etc. I have met some great women through the events. It is a good way to build your brand and network with others.

Alexis Gladstone · Answer

Andrea, There are a number of things you can do. If you're a writer, start a blog or find places to be a guest blogger. See if you can find a podcast to be a guest on.

Also, it is possible to network virtually.  There are conferences and networking events taking place all over the world. See if you can find ones that might give you a chance to meet those you want to meet.

Working to increase digital personal brand

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