Job candidate auto responders are a branding opportunity!

Job candidate auto responders are a branding opportunity!

Today a dream is coming true. I'm getting to write the auto-responders for our job applicants. While it’s usually seen as an HR thing, I’ve always believed that this is a brand opportunity. 

Every touchpoint every person ever makes with your business is a branding opportunity.

It's an opportunity to connect with real people who have real dreams of working to further your organization's mission and it's so deflating when these emails are cold, especially when they're the "rejection" emails.

It's an opportunity for humanity and empathy. It's an opportunity to connect people with your culture from the jump, even if you aren't inviting them to work with you at this time.

Remember your brand tone. Some brands use this opportunity to be silly or cute or punny and honestly, some of them go way over the top trying to be fun.

Remember that some of these people will be very desperate for a job and have been looking for months. 

Remember that while some of these people might not be desperate for a job, they may have had an eye on your business for a very long time waiting for this very role to pop up. You might not know who they are yet, but they know you and have been dreaming of the day they get to apply with you. Treat them well.

Remember that they might be customers. Depending on what kind of business you are, these people may also be customers and a poor experience will turn them away from you.

Remember that they will tell other people about a great or horrible experience. Aim to write auto-responders people would want to share.

And enjoy this opportunity! I had a lot of fun thinking about the people these emails will be reaching.