How to avoid getting pulled on multiple directions - Advice?
In July, I started what I thought was a dream job. I joined an early stage startup as a marketing leadership hire. This company had been sales driven up to this point, but had never had a successful marketing department. The first two weeks, I set out to assess the problem, dive into the data, develop a strategy, and begin to execute.
I was warned in the interview process that people have a tendency to get pulled in multiple directions, but this is extreme. New north stars, new executives asking for stuff, lack of clarity in what I own, and lack of ability for me to make decisions, as the CEO is very involved in very surface level design and marketing projects. On top of that, a lot of the fundamentals marketing data (personas, KPIs) they’re asking me to build a strategy on have never been validated.
I know it’s only been 3 months, but I feel as though I cannot complete any projects and I’m not doing my job effectively. It’s a cool company and I believe in the mission, but with more than 10 years experience, I know this is more than just growing pains.
I’ve tried creating a dashboard, creating cross executive syncs and more, but I’m starting to realize this may be a personality issue with leadership.
Any suggestions on how to handle this situation? I really would like to stick this out and get the team in a good place.