The world’s not a fair place. We know. But just how unfair is it? How about ‘very’? Let’s start there. We, as women are often not seen as equal contenders for a job opportunity as many of us label us as ‘temporary workers’ who would ‘need a break in their career’.
But this inequality starts much earlier. We, often pay a higher price to consume the exact same product as men. Why do we do that? It’s called ‘the pink tax’. This begins right from your childhood.
Women often tend to pay more than men for similar products including toys and accessories, children’s clothing, adult clothing, personal care products, and home health care products.
A study that compared 800 products across 90 brands specifically targeting a particular gender showed the following:
Toys and accessories targeted at women/girls were 7 percent more expensive than those targeted at men/boys.
The same stood for children’s clothing at 4 percent more for girls, and 8 percent more for adult clothing. A whopping 13 percent more for personal care products and 8 percent more for senior/home health care products.
Closer to home as well, if you pick up a Gillette razor marketed to a man, you would notice that the cheapest razor (for a pack of 5) is priced at ₹ 88.
On the other hand, if you pick up the cheapest razor marketed for a woman, you’ll notice the price at ₹ 80 (for a pack of 1). This. Just this, is where we women tend to get poorer every day.
You can perform this experiment across multiple products, shampoos, deodorants, soaps and many more. You will be surprised to find that the results are in fact, the same.
What does this mean for you?
There are a few things under your control. While you cannot control the cost of things, you can most certainly plan for them.
1. Stay informed: The first step towards understanding the price differentiation is to be aware that it exists. Keep yourself updated with the latest news around you.
2. Switch it: If it doesn't make much of a difference in your consumption, probably switch to the cheaper option available. Always compare products before buying. This not just gives you a perspective on the ongoing prices, but a fair idea of what's the price you should be paying.
3. Call it OUT! We know that this price differentiation isn't fair. So call it out whenever you can!