If you’re doing #socialmediamarketing the right way, your audience is made up of people who have one thing in common.
That’s the point, right? To narrow your audience down to key people who are all interested in what you have to offer.
Unfortunately, that means that they are all hearing the same things every day. Every company vying for their attention is constantly telling them that they cannot possibly live without a product or service or that the only way to get superior quality is to choose company B over Company A.
Just like toddlers who are told the same thing over and over, they’re going to eventually tune that messaging out. There’s nothing new to be learned, so these types of messages become part of the background noise.
Instead, surprise them with something different! Use surprising facts, interesting product uses, historical information, silly reviews, or whatever it takes to surprise your audience into listening and remembering your messages.
You want to create messaging that actually sticks with them. Here are a few ways to do that:
⭐ Get visual
⭐ Show and tell
⭐ Tell stories
Tell me: What’s your favorite commercial of all time? Why did it “stick” with you?