My brother and I recently discussed our idea pitch session in which nothing came of it.
Change Management Enthusiast
November 11,2021 at 11:19PM UTC
My brother and I were hanging out talking and for some reason he decided to discuss a conversation we had almost 18 years ago when our family got together to pitch business ideas. He reminded me of his idea to start a food truck and expressed that he wishes he would have been able to implement his idea back then. He was younger and had just moved out our parents home so he wasn't financially equipped. He didn't seem as interested in carrying out his idea now as he was all those years ago. I think it's because now, it would no longer make him feel innovative. But this got me to thinking about all the ideas I've ever had.
Early in my career while job searching, I remember pitching an ad for a men's sports deodorant at an ad & billboard company. I had a commercial idea in when a basketball team was on court playing a game but a teammate's musty smell interfered with players' concentration. A teammate offered musty guy the sports deodorant. After using the deodorant, musty guy was able to play better in the game and his team won. I pitched my idea to two men and when I finished, one of the men was very dismissive and confusingly annoyed. He told me he didn't know who would buy that commercial and he didn't think it was a good idea. I had never met any of those guys before and wasn't sure why the one guy reacted in such a manner. He made smirky comments during my entire interview. Years later, I saw almost the same commercial playing on tv. I had a sinking feeling but what could I do? I'm sure that was how my brother felt during the rise of food trucks.
Have you ever had any ideas you never moved on because you were discouraged in some way but now someone else is making money from the same idea?
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