what's the best name for your own company?

Recently we have been thinking so hard for a name of our very first company (honestly when I had the first kid, I didn't even feel so struggled). we want a catchy but not a cheesy name -at the same time it should be obviously meaningful but not so shallow...... we are going to do cross culture training, market strategy consulting, Asian political and economic environment analysis, and business talents exchange programs. So it's business oriented, focused on Asia-US communication. It shouldn't be that difficult, right? why am I so struggled??? any ideas???