icon
Home icon

Home

Jobs icon

Jobs

Reviews icon

Reviews

Network icon

Network

Resources icon

Resources

|For Employers icon

For Employers

logo
about
careers
FAQs
privacy policyterms & conditionsfor employers
112k
20k
icon
© 2022 Fairygodboss. All rights reserved.
My ProfileMy MessagesMy NetworkMy SettingsGroupsEventsMy PostsLog Out
Mystery Woman
Tell us more for better jobs, advice
and connections
YOUR GROUPS
Discover and join groups with like-minded women who share your interests, profession, and lifestyle.
COMPANIES YOU FOLLOW
Get alerted when there are new employee reviews.
YOUR JOB ALERTS
Get notified when new jobs are posted.
Your post is published!
Anonymous
07/23/19 at 7:01PM UTC
in
Travel

Why is everything sold at Matto coffee shops in NYC just $2?!?

Our office building just got a Matto in its lobby, and everything they sell is $2 — and I do mean EVERYthing: iced lattes, sandwiches, these truffle brownies I can't stop eating. At first, the miser in me was too excited by this turn of events to spend much time questioning Matto's business model, but now I'm having a major Joyce in "Stranger Things" moment and I want to know HOW THIS IS POSSIBLE. This afternoon, I asked the cashier how they were able to sell everything so cheaply, and she said it's because they're "so busy, they sell enough to offset the cost (or lack of cost), and they use an in-house bakery that supplies all 12 manhattan locations." THIS IS NOT SUFFICIENT EXPLANATION FOR ME. I mean, they even ask you whether you want a "regular or large" coffee when both items cost the exact same price because, again, EVERYTHING IS $2. Clearly there is little to no logic happening here and I just want answers as to how an enterprise like this can be financially viable. Theories/conspiracies welcome.

Share

Join the conversation...
Yehoshua Winter
star-svg
11
08/18/21 at 9:55PM UTC
my guestimation is that 150 purchases per day would make it worth keeping open
Karen Eisengruber
star-svg
331
Caffeine addict meets customer champion
07/25/19 at 6:03PM UTC
Sounds like an investigative journalism opportunity, Liv! Keep us posted on what you find out!
JasmineShirey
star-svg
399
Freelance Writer & Nonprofit Information Officer
07/24/19 at 9:37AM UTC
Jealous! There are no Mattos where I live! As long as they are paying their employees fairly that sounds soo ideal.
Anonymous
07/23/19 at 9:14PM UTC
It follows the same logic as the $1 pizza slices. They focus on quantity and realistically you buying a $2 coffee means you'll also buy that brownie too. They usually do have in house bakeries that can mass produce things for less. They look at it as a mass approach.
Anonymous
07/24/19 at 6:51PM UTC
I... hadn't even thought of the $1 pizza comparison. I'm not inherently distrustful of dollar pizza, so I suppose I can/should chill out about Matto, ha. Ty!!
Tami Wolf
star-svg
238
Innovative & Experienced Project/Program Manager
07/23/19 at 9:12PM UTC
I don't understand it either, but they need to come to DC!
Anonymous
07/23/19 at 7:24PM UTC
My theory is it's all based on volume sales. In general, their cost of goods can't be THAT high when you look at what they're selling and they're buying product wholesale. Of course there's overhead and all of that, but since everything is $2, it's all about volume and offering the same good or service less than your competitor. Despite its convenience, wouldn't you rather spend $2 on a coffee then go next door and spend $4 for the same thing?
Anonymous
07/23/19 at 7:10PM UTC
Coffee is super cheap to make. Expensive coffee is ripoff coffee. As for the baled goods.. I have no idea. I bought a yogurt there ($2) that would've cost me like $5 across the street. In conclusion, I think it's aliens.
Anonymous
07/23/19 at 11:54PM UTC
LOL.
Anonymous
07/23/19 at 7:11PM UTC
Baled = baked.. sigh
Anonymous
07/23/19 at 7:07PM UTC
My theory is that because it's a $4 min to use credit cards this makes people buy more OR forces them to use cash which means more $ going directly to Matto since there's no credit card fees....but I am also strangely curious
Anonymous
07/23/19 at 7:05PM UTC
P.s. there's a Reddit post suggesting there may be a tax angle here, but that's the most I can find online: https://www.reddit.com/r/AskNYC/comments/71jwdg/whats_the_deal_with_espresso_matto/
Anonymous
07/23/19 at 7:05PM UTC
I always wonder this too.... I was wondering if it somewhat of a "trick" since credit card minimum is $5 (and most people carry cash around nowadays) so they draw you in by saying everything is $2 but then when you get there you end up spending more to meet the minimum???

You're invited.

See what women are sharing on Fairygodboss.
What's new today
wand-button
Personalize your jobs
Get recommendations for recent and relevant jobs.
Employer Reviews
SF-Marin Food Bank
4.5
Set clear boundaries about your time to help normalize more...
Penn Medicine
3.5
You will learn a lot of great skills. Additionally, there...
Recent Content
5 Impactful Steps You Can Take to Become a Better Ally in the Workplace
Be Open Minded, Ask Questions, & Find a Company that Encourages Growth: From a Young Professional
How I’m Helping My Company ‘Move Toward a Brighter, More Equitable Future’ — From a Director
icon
© 2022 Fairygodboss. All rights reserved.
  • about
  • careers
  • FAQs
  • privacy policy
  • terms & conditions
112k
20k