Why is everything sold at Matto coffee shops in NYC just $2?!?
Our office building just got a Matto in its lobby, and everything they sell is $2 — and I do mean EVERYthing: iced lattes, sandwiches, these truffle brownies I can't stop eating. At first, the miser in me was too excited by this turn of events to spend much time questioning Matto's business model, but now I'm having a major Joyce in "Stranger Things" moment and I want to know HOW THIS IS POSSIBLE. This afternoon, I asked the cashier how they were able to sell everything so cheaply, and she said it's because they're "so busy, they sell enough to offset the cost (or lack of cost), and they use an in-house bakery that supplies all 12 manhattan locations." THIS IS NOT SUFFICIENT EXPLANATION FOR ME. I mean, they even ask you whether you want a "regular or large" coffee when both items cost the exact same price because, again, EVERYTHING IS $2. Clearly there is little to no logic happening here and I just want answers as to how an enterprise like this can be financially viable. Theories/conspiracies welcome.