Sr. Associate, Content- Marketing CRM (Campaign Execution)

develop multichannel journeys, and activate campaigns aligned to business strategies.

The ideal candidate will have expertise in marketing automation platforms, a strong understanding of data segmentation and activation, and experience in campaign orchestration across multiple channels. Success in this role requires close collaboration with cross-functional teams including marketing strategy, data teams, and creative services.

Roles & Responsibilities:

• Design, build, and execute end-to-end marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages

• Build and manage audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns (e.g., validating data source trust and profile stitching rules in Data Cloud)

• Collaborate with cross-functional teams including marketing, data, creative, and sales to align on requirements, campaign logic, and KPIs

• Develop personalized and dynamic content strategies using AMPscript and SFMC capabilities

• Configure journey orchestration, including entry criteria, decision splits, and exit logic to optimize customer engagement

• Implement tracking strategies and ensure campaigns meet data privacy and US compliance standards (e.g., CAN-SPAM, CCPA, etc.)

• Conduct QA and UAT to validate campaign logic, audience targeting, rendering, and data accuracy

• Monitor campaign performance, IP reputation, and deliverability, providing recommendations for optimization

• Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices

• Participate in agile sprint planning and provide technical estimations for campaign development

Basic Qualifications and Experience:

• Master's degree with 4+ years of experience in Marketing Technology, Data Analytics, Computer Science, or related field, OR

• Bachelor's degree with 5+ years of experience in Marketing Technology, Data Analytics, Computer Science, or related field,

Functional Skills:

Must-Have Skills:

• Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Page development

• Experience with Salesforce CDP (Data Cloud) for audience segmentation and activation

• Proficiency in SOQL, SQL, and AMPscript, with a strong understanding of data structures in CRM environments

Good-to-Have Skills:

• Familiarity with marketing analytics tools and data visualization platforms

• Knowledge of data governance, customer data privacy best practices, and United States compliance standards (e.g., CAN-SPAM, CCPA, etc.)

• Experience integrating digital advertising strategies within SFMC ecosystems

• Exposure to agile methodologies and sprint planning processes

Preferred Professional Certifications

• Preferred Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer)

• Preferred Salesforce Data Cloud Consultant certification

Soft Skills:

• Excellent critical-thinking and problem-solving skills

• Strong communication and collaboration abilities

• Effective organizational skills with attention to detail and the ability to manage multiple initiatives simultaneously

• Demonstrated ability to function effectively in a team setting within a fast-paced, agile environment

• Strong presentation skills to communicate campaign results and technical insights to stakeholders

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