Field Marketing, Sr Supervisor (m/f/d)

with direct sales leadership in this region, developing strategies and plans to meet pipeline goals, leading the regional field marketing team.

What You'll Be Doing

• Work with the global GTM Field and GMC marketing team, product & industry marketing and sales management to build a strong marketing plan within the specific region and GTM segments, in order to support the planned business growth

• Create a highly impactful marketing plan driven by in person or virtual events, ABM marketing plans, social and other digital marketing tactics for Ansys part of Synopsys product lines.

• Drive closed loop sales and marketing process by managing regional lead operations to ensure quality lead flow, optimize lead follow-up and data quality for reporting.

• Provide senior sales and marketing management with analysis for marketing investments, pipeline impact and goal setting. Ensure metrics are reported to management on a timely manner for the team.

• Manage the region budget and vendors. Collaborate with finance to deliver accurate forecasts, plans and be on target of your budget.

• Manage and coach a team of individual contributors to consistently deliver on key priorities

The Impact You Will Have

• Your plans will directly fuel pipeline growth in Central Europe, making sales teams more effective and focused

• You will give senior leaders true clarity on what marketing is delivering, enabling better decisions on where to invest and double down

• Your team will become known for execution-campaigns that run on time, generate quality leads, and actually move the needle

• By optimizing lead flow and follow-up, you will shorten sales cycles and raise conversion ratios across the region

• Your budget discipline will ensure every euro delivers value and nothing slips through the cracks

• You will help Synopsys translate global strategies into local wins, making sure messages land and campaigns resonate in-market

• Your coaching will lift your team, building the next generation of field marketers who know how to drive results

What You'll Need

• Bachelor's degree in Marketing, Business or closely related field

• A minimum of 10-12 years' experience in marketing/demand generation or field role - with at least 5 years of field marketing experience in B2B or B2C technology markets as well as at least 1 year in a people-leader role

• Extensive experience with marketing automation systems to successfully drive demand generation programs

• Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting

• Must have budget management experience at a country level

• Demonstrated results in improving sales pipeline/funnel and conversion ratios

• Excellent verbal and written communication skills, as well as interpersonal skills

• Flexible to travel at least 15%

• Mandatory mother tong speaker

• Proactive, self-starter with drive to build first class operations function

• Strong manager and leader who is able to operate autonomously yet still be highly collaborative and resourceful

• Inherently driven to deliver results with a sense of urgency to achieve

• Ability to think strategically, but also have exceptional attention to detail in execution

• Superb interpersonal skills to represent the Ansys part of Synopsys brand, quickly forge strong relationships with partners & stakeholders- internal & external

• Direct experience and understanding of working with business intelligence tools and other data cleansing and reporting tools

• Strong reporting and analysis skills with ingenuity to provide scalable reporting. Experience with BI tools highly desirable

• Plans, organizes, schedules, and budgets in an efficient, productive manner while remaining focused on key priorities

• Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, sales operations, IT

• Ability to earn trust through performance and relationship-building

Who You Are

• You turn sales feedback into actionable campaigns, not just reports

• You are comfortable making decisions with incomplete information and know when to ask for more data

• You can explain a pipeline shortfall to executive leadership in two slides, without hiding the hard truths

• You build trust quickly with regional sales, marketing, and external partners by delivering on your promises

• You juggle multiple priorities without losing sight of the details or the bigger picture

• You see cultural and language differences as advantages, not hurdles

The Team You'll Be Part Of

You will join a team of field marketing professionals working across EMEA, collaborating with peers who understand the regional nuances and bring a diverse set of experiences to the table.

Rewards and Benefits

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

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At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.