Manager, Go-to-Market, Retail & Ecommerce, Laser

re aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Manager, Go-to-Market, Retail & Ecommerce, Laser, manages the planning and execution of go-to-market strategies across assigned product categories, ensuring alignment with overall business objectives and market performance goals. This role assists in developing category and channel plans that drive profitability and growth through data analysis, customer insights, and effective cross-functional coordination.

The Manager contributes to key aspects of the product lifecycle, from development through end of life, by supporting promotional planning, marketing execution, and performance tracking. Drawing on an understanding of customer needs, market trends, and competitive dynamics, this position helps ensure consistent category positioning, strong go-to-market execution, and achievement of financial and operational objectives.

Duties & Responsibilities

Category Planning and Management

• • Provide support on product marketing decisions - advertising/promotions/product changes/development/pricing/retail execution and other initiatives

  • Manages full lifecycle of product - development, maintaining performance, and end of life

  • Sets promotional plans in line with category objectives and performance

  • Collaborates with leadership to ensure category profitability in short and long-term using a larger set of KPIs

  • Accountable to category/product positioning being consistent with strategy and collaborates frequently with marketing communications teams

Category + Channel Strategy Development

• • Focuses efforts on target customer personas, seeks needs/wants, and helps design meaningful value propositions

  • Ensures channel specific strategies are developed and executed with sales

  • Accountable to sales targets, month end results, and expense management execution with supporting groups

  • Assists and coordinates account product and strategy presentations as needed

  • Help set go to market strategy and is leading marketing execution to drive success

  • Collaborate and coordinate key market research projects to improve customer insight usage and execution

Category Analytics and Reporting

• • Manage promotional expense budget and execution consistent with category and divisional objectives

  • Regularly monitors competitive environment, volumes, and market trends to use in decision making

Marketing Mix Execution

• • Set channel margin guidelines and ensures consistent pricing

  • Assist with development of a successful retail lineup strategy and partners with sales on pitches, execution, while monitoring progress

  • Make recommendations and assists with approval of in-store and online merchandising materials

  • Accountable to divisional forecasts and ensures proper marketing mix and category/channel/account trends are accounted for properly with Prod Ops teams

Experience & Qualifications

Education

• • Bachelor's Degree (or equivalent experience)Business, Marketing, or related field preferred

Experience

Minimum 7 years

• • Experience in Product Marketing management, brand management, or category leadership

Minimum 3 years

• • Experience in consumer electronic or consumer goods industry; Experience & proven track record of growing business within large accounts (Retail, Online & Consumer Electronics accounts)

Software/Technical Skills

• • Microsoft Office (Outlook, Excel, Word, PowerPoint)

  • Knowledge of Tableau

Other Skills/Knowledge/Abilities

• • Ability to create and present strong sales and marketing strategy presentations, with an in-depth understanding of sales/marketing principles

  • Ability to work independently & provide effective business-driven recommendations

  • Ability to collaborate effectively with internal and external stakeholders, exhibiting a customer-centric focus

  • Ability to drive projects from concept to implementation & post-analysis, leading cross-functional teams on key projects

  • Excellent communication skills (interpersonal, written, verbal)

  • Strong quantitative skills and ability to balance analysis vs. action

  • Problem solving and decision-making skills

  • Creative thinking and ability to innovate

  • Ability to move fast, make recommendations, and execute quickly

  • Desire to learn, grow, and develop self as well as others

Additional Details for This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid

Base Salary

• The targeted base salary range for this position is $110,000 - $135,000 year.

• Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• • This position is eligible for a 15**%** bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.

  • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Our Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/

Our Mission, Vision & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.

Equal Opportunity Employer (EOE) Statement

Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at [email protected] .