Product Manager D2C

growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of "Challenging Spirit," offering stability while delivering a superior customer experience.

Role Overview

The Product Manager, D2C, is a pivotal role, responsible for strengthening Brother's Direct-to-Consumer (D2C) channel. Reporting to the Senior Product Manager, B2C, this role defines, plans, and operationalizes Go-To-Market (GTM) strategies to drive profitable growth, bridging Product Planning, Digital, Customer Experience (CX), Marketing, and GTM Operations teams. The Product Manager ensures that category offering, pricing, promotion, and placement decisions are aligned with customer insights, revenue goals, and strategic business outcomes.

Duties & Responsibilities

Go-To-Market Strategy & Execution

• • Translate category and business objectives into D2C-specific go-to-market plans for brother.ca, defining product assortment, pricing strategies, and promotional levers aligned with broader B2C targets.

  • Leverage market and competitive insights to shape revenue-driving strategies, while managing a robust promotional calendar and pipeline of attraction, conversion, and retention initiatives across e-commerce and non-e-commerce channels.

  • Apply a KPI-driven "test and learn" approach in partnership with Digital and CX teams to continuously optimize performance and impact.

Product Lifecycle & Launch Excellence

• • Lead D2C readiness for product launches, working cross-functionally to ensure smooth execution.

  • Provide recommendations to the Digital team on improvements to the online shopping experience (navigation, product pages, checkout process, etc.).

  • Collaborate with Customer Service to monitor feedback and identify opportunities for continuous improvement.

Performance & Forecast Management

• • Analyze sales, revenue, margin, and conversion KPIs to provide actionable insights and validate D2C forecasts based on performance trends.

  • Deliver regular analysis, reporting and updates on sales, profit, and D2C progress to support pricing, promotional strategies, and achievement of both short- and long-term category targets.

Cross-Functional Collaboration

• • Collaborate with Digital, CX, Marketing, Operations, Sales, and Product Planning teams to integrate D2C initiatives into overall product strategy and support long-term strategic growth objectives.

Experience & Qualifications

• • Bachelor's degree in Business, Marketing, or related field.

  • 3-5 years of product management experience in CPG or Tech industries.

  • Proven track record of scaling an e-commerce business.

  • Strong understanding of e-commerce and D2C models, including experience with promotional levers and digital performance KPIs.

  • Experience with product lifecycle, GTM execution, and 4P strategy with a shopper-focused mindset.

  • Proven ability to collaborate cross-functionally and influence stakeholders.

  • Strong analytical, strategic thinking, and problem-solving skills; hypothesis-driven mindset.

  • Excellent communication, detail-oriented, self-motivated, and goal-driven.

  • Ability to plan, prioritize, and deliver in a fast-paced environment.

  • Proficient in MS Office Suite.

  • Experience with project management and continuous improvement initiatives.

  • Minor travel may be required (<5%).

  • Bilingual

  • Proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners and colleagues beyond the province of Quebec.

Additional Details for This Role

• Hybrid Work Setting - The flexibility to work remotely or in the office enhances work-life balance and strengthens our sense of Brother Community and Team Spirit. #LI-Hybrid #atyourside

Our Benefits

We believe benefits should empower you to thrive at work and beyond. Our health and wellness benefits go beyond the basics, with medical, dental, vision, mental health support, financial advisors, and fitness programs to keep your mind and body in top shape. We're big believers in recharging your batteries, with flexible vacation, personal days, summer hours, and a company-wide holiday shutdown so you can enjoy real downtime. Our retirement plan helps your savings grow faster with matching contributions and extra perks like a TFSA and mortgage benefits. And because growth fuels success, we invest in you with development programs, from LinkedIn Learning and Brother curated learnings to tuition reimbursement and personalized development plans. But it's not all work, we love to celebrate! From BBQs to gala nights and our STAR recognition program, your wins get noticed and rewarded. At Brother Canada, we are truly At Your Side, supporting your success every step of the way.

Our Mission, Vision & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother Canada's head office and distribution centre in Montreal's West Island is at the heart of our operations, housing teams in Marketing, Sales, Customer Experience, HR, IT, Finance, Supply Chain, and more. Our sales office in Mississauga, Ontario, and distribution centre in Richmond, British Columbia, support our coast-to-coast operations. We collaborate across Canada and Brother Americas - always At Your Side.

Equal Opportunity Employer (EOE) Statement

At Brother Canada, we strive to provide an environment where everyone feels valued by respecting individual differences and welcoming diverse life and work styles. We are an equal opportunity employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability, or any other protected characteristic.