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: LNVGY).
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Description and Requirements
Reporting to the General Manager, Central Asia you will take ownership of the Marketing strategy and implementation of all marketing initiatives.
You'll be hands-on, working in a fast-paced, agile environment. You`ll be responsible for Consumer marketing in the region and also manage the team of 3 employees.
What will be your responsibilities in this role:
Develop strategies and tactics to premiumness for the brand
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust advertising campaigns accordingly
Work closely with retail partners to ensure brand visibility and consistency
What you should have:
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of all digital and offline marketing tools
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field; Strong knowledge of MS Office; English - Upper Intermediate
People management skills (you will be managing a team of 3 people)
What Lenovo can offer you:
Opportunities for career development & growth
Access to various training
Performance-based rewards
Flexible working environment (combination of working from home/office)
An open and stimulating environment within one of the most forward-thinking IT companies
Flat structures and fast decision-making processes
An international team with a high focus on Gender Diversity
We are looking forward to hearing from you!
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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