Senior Data & Analytics Product Manager - North America

rtunity to influence strategic decision-making and drive measurable business outcomes through data-driven innovation.

What are we looking for?

• Bachelor's degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related quantitative field; Master's degree preferred.

• 7+ years of progressive experience in data & analytics, with a focus on marketing analytics, media mix modeling, or sales insights within a complex, multi-channel environment.

• Proven experience in media mix modeling and marketing analytics, with a strong understanding of advertising spend and ROI measurement.

• Deep marketing domain expertise, particularly in promotions, trade expenditures, and sales impact analysis.

• Demonstrated ability to develop and manage analytical products that deliver actionable insights for marketing and sales teams.

• Strong business acumen with experience partnering with SalesForce or sales enablement teams to improve sales effectiveness through data insights.

• Excellent communication skills to advise leadership and collaborate cross-functionally.

• Experience with agile product management methodologies and backlog prioritization.

• Knowledge of advanced analytics, data science, or operations research principles.

• Nice-to-have: Familiarity with digital transformation initiatives and experience working within complex, multi-stakeholder environments.

What will be your key responsibilities?

• Partner with the North America Data & Analytics Director to build and maintain a roadmap of high-impact analytical products focused on marketing and sales.

• Lead the end-to-end product lifecycle for media mix modeling and promotional effectiveness analytics, ensuring alignment with business needs.

• Collaborate with marketing and sales stakeholders to understand current processes, pain points, and user personas to define clear product visions.

• Architect and prioritize product backlogs using agile frameworks, advocating for resources to meet product goals.

• Oversee technical teams responsible for product development and delivery.

• Evaluate product adoption and business value creation through key performance indicators.

• Drive cross-functional collaboration to integrate diverse data sources and validate analytical models.

• Stay current with industry trends and emerging analytics techniques to continuously improve product offerings.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose-driven company, where we're striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is expected to be between the below range. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

Base Salary Range: $108,672.00 CAD - $142,632.00CAD

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