Director of Integrated Marketing

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Requirements

Strategic Planning & Execution:

• Develop and lead commercial marketing strategies aligned to overall business objectives and brand strategy, leveraging data-driven insights, segmentation, and brand standards.

• Lead the development and execution of a comprehensive channel strategy, with full ownership of implementation, optimization, and results.

• Drive strategic planning and execution timelines across the commercial marketing team to ensure programs and tools are delivered on time and enable achievement of commercial KPIs.

• Direct the shopper marketing agency partnership, driving the development of high-impact tentpole programs, promotions, POS tools, and channel-specific tactics that support sales growth and consumer relevance. Working in conjunction with brand team to ensure consistent and effective brand messaging across all trade touch points.

• Oversee marketing support for national account on- and off-premise teams, including RFPs, innovation launches, and applicable programs to secure distribution, placements, and incremental wins.

• Support innovation agenda across portfolio by ensuring new products, LTOs, and VAPs are activated through clear, aligned commercial programs, tools, and tactics.

• Monitor and analyze brand and program performance, using insights to refine strategies and maximize ROI.

• Oversee the commercial marketing team's partnership with a third-party shopper marketing agency to deliver all program concepts, tactics, key visuals, and tools on time, while actively managing scope, quality, and budget.

• Collaborate cross-functionally with Brand, Sales, Innovation, and Finance to ensure initiatives are fully integrated, prioritized, and aligned with goals.

Team Leadership & Development:

• Lead, mentor, and develop a team of three marketing professionals, fostering a collaborative and innovative environment.

• Set clear performance objectives, provide regular feedback, and ensure the team has the necessary resources and training to succeed.

• Encourage a culture of creativity and data-driven decision marking within the team.

• Ensure clear communication updates and priorities are provided on an ongoing basis via written communication, 1:1s, and status calls.

Customer & Market Insights:

• Leverage market research, consumer insights, and sales data to identify key trends, growth opportunities, and risks within the spirits category.

• Partner cross functionally with BI, Commercial, and Consumer Insights teams to translate insights into actionable strategies.

• Build and maintain strong relationships with key customers, distributors, and industry partners to deepen understanding of market dynamics and evolving customer needs.

• Apply insights to inform commercial marketing strategies, ensuring campaigns are targeted, relevant, and effective with priority audiences.

Budget Management:

• Manage the commercial marketing budget (DMC & GMC), ensuring efficient allocation of resources and maximizing the impact of marketing spend.

• Track and report on the performance of marketing initiatives, adjusting strategies as necessary to meet financial targets.

Compliance and Industry Knowledge:

• Ensure all marketing activities comply with industry regulations and company policies, particularly those related to alcohol marketing.

• Stay up-to-date with industry trends, competitive activity, and regulatory changes, using this knowledge to inform marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is preferred.

• 10+ years of experience in commercial marketing, with a proven track record of success in the spirits, beverage, or consumer goods industry.

• Strong leadership and team management skills, with experience leading a marketing team.

• Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.

• Exceptional communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.

• Deep understanding of brand management, customer segmentation, and market research methodologies.

• Ability to thrive in a fast-paced, dynamic environment with a strong focus on results.

Benefits

• Highly competitive compensation packages-
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy