ess across all creator levels. The main objective is to drive stronger content supply and improve GMV performance through well-designed and data-driven campaign initiatives.
Key Responsibilities
- Manage creator campaigns end-to-end from planning to execution and evaluation
- Develop campaign mechanics, creator incentives, and operational workflows
- Ensure campaigns effectively improve creator activeness, content supply, and GMV growth
- Analyze campaign performance and identify key drivers, gaps, and optimization opportunities
- Collaborate with cross-functional teams including BD, operations, strategy and creator management
- Drive continuous improvement for future campaign initiatives based on data and insights
Qualifications
Minimum Qualifications:
- Minimum 4 years of experience managing end-to-end campaigns
- Strong analytical thinking, business logic, and data interpretation skills
- Good understanding of the e-commerce and affiliate industry landscape
- High ownership mindset with strong agility and execution capability
- Able to thrive and adapt to a fast-paced working environment
Preferred Qualifications:
- Preferably experienced working with creators, influencers, or KOLs