Media & Marketing Insights Analyst, GBM

be supported by experienced leaders and cross-functional partners, and will have the opportunity to build genuine expertise in how a world-class global marketing function measures and optimises its impact.

Responsibilities
Marketing Performance Analysis

• Own the day to day analysis of GBM's performance, across global and regional marketing initiatives, identifying trends and patterns that inform smarter planning and investment decisions
• Support on delivering analysis that goes beyond output metrics, connecting marketing investment and marketing activity to commercial outcomes
• Support on the development of media attribution frameworks that reflect the complexity of GBM's multi-channel, multi-market activity

Marketing Intelligence & Commercial Context

• Surface actionable intelligence from performance data that helps GBM make better decisions about where to invest and how to prioritise
• Build a working understanding of regional commercial priorities and translate regional performance data into global planning inputs
• Help ensure annual plans, quarterly OKRs and campaign goals are grounded in what the data is actually telling us, not just what was planned

Measurement & Reporting Infrastructure

• Support the maintenance and governance of GBM's measurement frameworks, ensuring consistent KPIs, reporting cadences and performance standards across hub and regional teams
• Partner with MarTech in maintaining dashboards and reporting tools that give marketing leaders clear visibility of campaign and channel performance against commercial goals
• Standardise how media and marketing performance is reported across GBM, reducing inconsistency and building a common language for what good looks like

Cross-Functional & Stakeholder Support

• Work closely with regional S&O leads, finance partners, MarTech and GBM hub teams to ensure performance data and insights are flowing in the right direction at the right time
• Support the preparation of QBR documentation, leadership presentations and strategic planning materials with clean, well-structured analytical inputs
• Act as a trusted analytical resource for the GBM leadership team - bringing media and marketing rigour to workstreams that need it

Qualifications

Minimum Qualifications

• 1+ years of experience in a media planning, marketing analytics, campaign performance, marketing operations or related role, agency, brand side or consulting all welcome.
• Analytically minded, comfortable working with data, building basic frameworks and translating numbers into a clear story.
• Strong SQL skills, with the ability to independently explore, transform, and validate data. Proficiency in Python for advanced analysis. Experience with A/B testing and experimental design.
• Proficiency in building visualisations and reports using tools like Looker, Tableau, or similar.
• Highly organised and detail oriented, you can manage multiple workstreams and deadlines without dropping the ball.
• Clear communicator, written and verbal, able to present findings in a way that is easy to understand and act on.

Preferred Qualifications

• Genuine curiosity about media and marketing channels, you want to understand how they work and how to measure what they deliver.
• Commercially oriented, you think about marketing in terms of outcomes, not just outputs.
• Exposure to or interest in B2B marketing environments or commercial go-to-market models.
• Familiarity with OKR frameworks, planning cycles or reporting processes.
• Some exposure to media attribution or marketing performance measurement, even at an introductory level.
• Experience or interest in working across multiple markets or cultures.