TikTok Shop - Merchant Strategist - Vietnam

elop SMB merchant growth strategies and budget plans, and ensure effective execution
2. Build data-driven merchant growth models and segmentation frameworks to identify high-potential and at-risk merchants, and propose targeted strategies
3. Conduct deep analysis of merchant performance, industry trends, and market dynamics to generate actionable business insights
4. Establish and monitor key operational metrics and produce essential dashboards and reports
5. Support major strategic initiatives (e. efficiency improvement, content supply enhancement) and continuously iterate based on measurable outcomes
6. Identify business risks and efficiency gaps, and recommend strategy or process optimization solutions

Qualifications

Minimum Qualifications:

• Bachelor's degree or above
• 5+ years of experience in e-commerce, consulting, strategy, or business analytics
• Strong analytical, structured thinking, and strategy development skills
• Proficiency in English

Preferred Qualifications:

• Ability to independently diagnose issues, design solutions, and drive execution
• Proficiency in analytical tools (SQL, Tableau, Excel, etc.)
• Solid understanding of merchant lifecycle, segmentation, incentive mechanisms, and content supply dynamics