I normally check to see if the individual has LinkedIn or a website, as I am normally preparing to interview for seasoned technology and design expertise.
If they have LinkedIn but failed to provide that information I take extra time comparing what they say on their LinkedIn job history compared to the resume provided. Significant difference or omissions make me add certain questions to the interview. A website or portfolio of projects worked is always helpful to review.
As for social media such as Facebook or Twitter? I never actively seek that out, but will follow the trail of anything linked. For instance, if they have a website and they link to a Facebook or Instagram, etc. I will absolutely continue reviewing before interviewing them.
In general, I don't expect to find much of anything relevant on social media that isn't work related. That said, if during due diligence I ran across something vulgar, crude, or borderline illegal it would color my impression of the person and how they carry themselves publicly. It means they are okay showing that to the world and perhaps lack discretion or enjoy stirring the pot. Those traits are not always a good fit for positions that require self-control and diplomacy for success.
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