Arm yourself with information first. Use a salary survey like payscale.com, salary.com, etc. (there are several such sites) and see what the "going rate" is for that position and location. If everything still looks good, pursue it. If in the interview they ask your salary requirements, reply with, "according to my salary research, Analysts (or whatever the title is) that meet your criteria, in this part of the country, earn between X and X, and I'm comfortable around the top half of that range." Or if they don't ask what you're looking for (sounds like they have a budget and are trying to stick to it), and just make an offer, the same answer applies. The message you're sending isn't "this what I think I'm worth," it's "this is what other companies are paying." They might realize then that they've under-budgeted for the role, and you have more leverage because you're basing it on real market data.
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