I'm so frustrated with my job.

Anonymous

June 23,2022 at 2:12PM UTC

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I'm so frustrated with my job. I work for a small family owned business that can't get their act together, and they always blame "marketing" for lack of new business, although I've increased leads by 80% over the last 10 years. I've been looking for a new job. I'm the marketing director and I have over 25 years of experience, but can't seem to get any bites on jobs. And with a potential recession coming, I'm hesitant to leave.

I'm considering changing careers, but not sure where to turn. Any suggestions?

Thank you!

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Gretchen SkalkaJune 23,2022 at 3:01PM UTC
If you weren't in Marketing, what would you consider as a new direction for yourself?
In terms of the jobs you're applying to - can you tell me a little more about that?
-Your resume is ATS- and target-job optimized?
-Your LinkedIn profile is role/industry optimized?
-You're networking or connecting in some way with the hiring managers/recruiters for the roles you're applying to?
-You're connecting with or watching others in the company on LinkedIn or other applicable channels?
There are so many things that can help you get found/noticed when you're looking for your next opportunity.
Don't give up and try to give yourself a cushion of space for yourself and your emotions so that you put yourself in the best position to make the best decision for yourself. :)
^5
Shelli Foster BagwellJune 23,2022 at 3:40PM UTC
Not the answer to your specific question, but let me suggest that you look into the EOS system for improving everything about that business. It will uncover root causes and help identify solutions that don't go back to you all the time.
Also, not sure of your field, but the Property Damage/Restoration industry is ALWAYS looking for good folks and it is not market driven.
Joan Williams, Senior Talent Acquisition SpecialistJune 23,2022 at 4:13PM UTC
If you're not getting any bites, I'd start with the resume. Anything over 10, 15 years is now typically lopped off the resume.
What have you done so far in your job search? Where do you have your resume posted? How often are you updating those profiles? Is your LinkedIn profile up to snuff?
AnonymousJune 23,2022 at 4:31PM UTC
You obviously have the experience and the skills but something is no being communicated via your resume. Have you considered a revamp?
SJune 23,2022 at 6:13PM UTC
While revamping your resume and what everyone mentioned, I also recommend going to local networking functions with your local chamber of commerce as well.
Crystal HowellJune 26,2022 at 1:54PM UTC
Everyone needs marketing , take a look at meetup.com, professionals are designated by zip codes, your next job could be there. Family will always stick together in a recession. Look at larger corporations .
KathyJune 26,2022 at 4:56PM UTC
I'm sure there are a plethora of reasons why the small family owned business is not growing. Perhaps sales is not following the leads you uncover or the product or service is not as desirable as it once was for what ever reason.
Marketing has changed with the advent of the internet. Now everyone wants SEO (Search Engine Optimization and other digital strategies. Every business needs a Facebook page, Instagram stories, Pinterest, likes, etc.
If the business needs a modern marketing strategy, start with that to gain experience (assuming you are not already doing those things) and update your resume.
Good Luck!
Lynda BoothJune 27,2022 at 1:18AM UTC
Look at your resume and LinkedIn profile. Hire a Career Coach if needed. They can help!
AnonymousJune 27,2022 at 8:25PM UTC
Marketing these days is measured in Xs. Sales increased 3x (three times, or 300%). In-bound leads increased 4x, etc. If you can focus on improving leads or other metrics by more than double (2x), then you'll be on the right track -- both for your current company and your employability on paper.
EMILY KIKUE FRANKJune 27,2022 at 8:29PM UTC
A recession is the best possible reason to look for a new job! Run your resume through an ATS scanner like https://cultivatedculture.com/resume-scanner/ to make sure you're hitting the right keywords, and be sure you're really demonstrating what you can do.