I'm having trouble finding my niche in marketing now that everything is specialized.

7 Comments

1. AnonymousNovember 21,2024 at 3:25PM UTC

   I understand the problem—a jack of all trades, master of none, and then the world wants only specialists. IT went through this in the early 2000s when I was laid off. The best thing you can do is customize your resume and bullet points for each job you apply to. I've been told to customize my resume for each job. Remove and customize all the bullet points to align with the job's JD. Even as a generalist, some points will apply across the board. This could easily get you through the ATS and initial recruiter to a hiring manager. I used it on a job pivot, and it helped a great deal.

2. AnonymousNovember 21,2024 at 5:06PM UTC

   I'm not too sure of the answer for you, but I did just recommend Occupational Outlook Handbook to another OP. Maybe taking a look at the industries and jobs within may help spark an interest or guide you.

   https://www.bls.gov/ooh/

   Hope this helps some!

3. GirlBossanova934974November 29,2024 at 1:52PM UTC

   I have worked in digital marketing and traditional marketing for the last 23 years. I am not sure what you're saying here. What is your "diverse background"? SEO, SEM, Email, Display, Radio, TV, Analytics, Content Creation, Direct Mail, what? What industries? This is what employers want to know and what they will pay for.

4. AnonymousNovember 30,2024 at 3:40PM UTC

   Thank you all.

   GirlBossanova934974, my background isn't in a specific industry and that makes it harder to find a job. I've worked in entertainment, media, teaching and even banking during the pandemic. I don't have the specialization roles are as most of that experience is for an industry that's not available in my current location. I'm living in an area that's more manufacturing, construction, medical and higher education. My forte in marketing connecting all of the experience is brand marketing but I'm having trouble finding a role in a industry-driven small town. I previously lived in larger cities and my industries reflect those previous opportunities.

   Anonymous x 2: I appreciated the situations. I like the idea of tailoring the bullet points. While I currently customize each resume, I need to remove bullet points that don't relate to the role.

5. AnonymousDecember 2,2024 at 2:29PM UTC

   I think it is especially difficult in this market (ehem, white collar recession) and shift in the industry with AI. But having been a senior marketing executive and similarly across several industries now for 20 years, I can say that your experience is very valuable. Marketing generalists are still needed esp. with smaller and growing businesses. The more 'specialized' younger marketing managers that i've worked with (that do say SEO or analytics) struggle to get the bigger picture, can't multi-task (also crucial in marketing) and aren't as willing to think outside the box which is much more important from a leadership perspective. Don't throw the baby out with the bath water? Your experience is very valuable and anyone can learn Salesforce etc. And I agree with tailoring your experience per the job given the mass-applications going on right now which is a nightmare rn for HR. Which is also why networking is key.

6. Frank PrestenApril 28,2026 at 12:47PM UTC

   I referred to https://inb.bio/en/ to understand their structure and workflow. This helped me evaluate how their ecosystem is built for affiliate scalability and performance tracking.

7. HawkinsNovember 3,2026 at 9:50PM UTC

   How does the Decline Popup work in ReTarget?

   I run a small online service for store owners. We help entrepreneurs track orders, generate invoices, and monitor customer payments. Recently, I’ve noticed an unfortunate trend. Some people complete the registration process but are unable to finish the identity verification stage due to discrepancies in their documents or additional system requirements. As a result, they simply close the page, and we lose a visitor that we’ve already spent our advertising budget to attract. This is especially unfortunate for those who showed genuine interest in our service but were unable to use it due to technical or procedural limitations.

   While looking for ways to bring these users back, I came across ReTarget.gg. I was intrigued by their “Decline Popup” because it allows us to display alternative offers when our system rejects a user, as far as I understand. However, I don't yet fully understand how it works technically. Unlike a standard Geo Popup, which triggers automatically based on the visitor’s location, this one seems to require a signal from the website itself. On https://retarget.gg/ , I found a description of the integration process involving a special script called widget-decline.js. This process involves creating a session and sending a command from the server side.

   Do I understand the process correctly? First, the user receives a rejection after verification. Then, our system sends their session ID to the ReTarget server. Only after that does a window with alternative offers appear. Can it be configured so that the window appears only after a final rejection rather than when the customer needs to re-upload documents? Also, I’d like to know if integration requires a developer, how difficult the server-side setup is, and if it’s possible to track the number of impressions and clicks.