I'm sorry to hear you're struggling. It's a tough job market out there for many people. I'll do my best to explain it and if something is not clear, please ask.
For the most part for people applying for jobs in the US, AI is not a part of the application process. There is no "bot" looking for keywords - or anything else - when you apply.
I have over 20 years recruiting experience and experience with 7 or 8 different ATS and with different configurations of those systems.
The ATS is basically an electronic filing cabinet that stores resumes, allows recruiters to manage and track candidates through the interview process, it’s where offer letters are generated.
There typically is no sorting involved with the application process (which is typically what keywords are for).
Here's what happens (on all the systems I've ever used) when a candidate applies to one of my open requisitions: I click on their name in the list of new applicants for that requisition. Their resume has not been ranked. It has not been sorted for keywords. It has not been "scored". It has not been filtered.
I click "download resume". It downloads in whatever form - Word doc or PDF - the candidate uploaded it. I look at their resume. With my eyeballs. Every single resume.
What an ATS does is right there in the name - Applicant TRACKING System. They do not make decisions about candidates.
Keywords are just skills or experience that we use in our search strings to find candidates (which is different than when candidates apply). Ideally, they should just be an organic part of a person's resume. Loading your resume up with words you think recruiters or hiring managers want to see may get someone to click on your resume but if the experience isn't there, it doesn't matter how many "key words" you stuff your resume with.
There's also no such thing as an "ATS compliant" resume no matter how much someone wants to charge you $1,000 for one.
It seems like some candidates don't want to hear that they're being rejected by a human but they are. I'm the bot.
Please let me know if you have any questions.
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