I was recently laid off after 3 years.

I was recently laid off after 3 years. A colleague from my beauty days in NYC recommended using Jobscan.com when applying to jobs to make sure my resume has correct SEO for the AI programs now used in HR search. Does anyone recommend any other vehicles like this?

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  1. Anonymous

    I would recommend looking into what ATS really is and does from actual recruiters.

    To get a full keyword scan from jobscan, it’s $50 a month I believe. Skillysyncer is cheaper, I think $5 a week. Getting high match scores on either from a hundred applications did absolutely nothing for me. I could get a high match score, and not get a call, or get a low match score and get a call. Also each had a different take on the same job description of which keywords should be on the resume, which tells me they’re just guessing. They would also flag words as keywords that made absolutely no sense.

    You can get keyword feedback for free from places like ChatGPT. Just plug in the job description and ask it to give you some keywords or most important aspects of the job description. LinkedIn even has AI now to see if you’re a match for a job.

    There are also a lot of free resources to help write your resume and a lot of recruiters giving their perspectives for free. Pay Forward Coaching has a lot of people willing to help.

    As somebody told me, with all the advice out there right now, “follow the money”. Meaning if somebody is telling you need to pay them for career coaching and they’ve never been in recruiting, or they’re promising to beat ATS, etc., question it.

  2. Geniene Pernotto

    I can use 5 free job scans at first. I think overall it will help me tighten my resume. I'm not going to pay for using jobscan.com right now.

  3. Anonymous

    The only thing I’ll give it credit for is reminding me of things I’ve done in my career. I’ve had the types of jobs where you wear a lot of hats, and it’s hard to capture everything on a resume. Otherwise, definitely wouldn’t pay for it. Also if you need help writing cover letters, you can use grammarly for free.

  4. Joan Williams, Senior Talent Acquisition Specialist

    I'm sorry to hear you were laid off. So AI isn't typically used in recruiting in the US. I know jobseekers are bombarded with this nonsense from "job coaches" and resume writers, but the ATS is typically not that sophisticated. There is AI used in parts of the ATS, but not typically in the actual application process. That little chatbot that pops up asking if you need help? That's AI. I know of no ATS being used in the US that is making decisions about whether to move candidates forward in the process.

    Jobscan is about keywords. Some folks call it Jobscam.

    I have experience with 7 or 8 different ATS and with different configurations of those systems.

    Here's what happens (on all the systems I've ever used) when a new candidate applies to one of my open requisitions:

    I click on their name in the list of new applicants for that requisition. Their resume has not been ranked. It has not been sorted for keywords. It has not been "scored". It has not been filtered.

    There typically is no sorting involved with the application process – which is where keywords come in. Which is where Jobscan would come in.

    I click "download resume". It downloads in whatever format - Word doc or PDF - the candidate uploaded it. I look at their resume. With my eyeballs. Every one.

    There's no need for me to search by keywords for new applicants because you're sitting right there in the list of new applicants.

    There's also no such thing as an "ATS-compliant resume" - no matter how much someone wants to charge you $1,000 for one.

    An entire industry has sprung up - usually using fear as their primary tactic - trying to scare vulnerable jobseekers (many who can ill afford such services) into believing that they will not have a chance of getting a job unless they dish out big bucks for that job coach's secret sauce course that is guaranteed to get you a job making $30k more in 4 weeks or that resume writer's resume that will "get you past the ATS".

    There is no "getting past the ATS" in job searching. The goal should be to get INTO the ATS so you can be considered for the position. And to do that, all you have to do is apply.

    I always recommend jobseekers consider two things when considering advice: One - what does this person have to gain by saying this? Follow the money. Two - are they qualified to be dishing out job search advice to jobseekers. Are they someone who got themselves a job and now consider themselves an expert? Or are they someone who is out of work and decided to hang out a shingle dishing out advice they have no qualifications to be dishing out. I'm not saying there are no good job coaches or resume writers - there are - but I have spent a lot of time in my career fixing resumes that a candidate "just paid to have professionally redone" and trying to get them to not follow "advice" from someone they watched on TikToc or paid money for a course to.

    There are plenty of actual working recruiters who give out practical advice on places like FGB and LinkedIn FOR FREE. Because we want jobseekers to understand the process and to counteract bad advice given to candidates like the guy who was telling out of work jobseekers to stop applying to open positions and to just spend their time networking. Um, no.

    If you're not already doing so, I would recommend you follow folks like Amy Miller and Kristen Fife on LinkedIn - both have a ton of free content available to jobseekers.

    Do some folks need help creating a resume? Yes - I have seen some terrible resumes. But most people are more than capable of writing their own resume. Reverse chronological order, list responsibilities and most importantly, accomplishments. Job descriptions will tell you right there what they're looking for - look at the job description, look at your resume - if I'm the hiring manager, is your resume telling me that you have the experience that I need?

    I think that most candidates start out with a decent resume and because this is such a tough job market, they start to second guess themselves and start changing their resume - not necessarily making it better. It's probably not the resume - this is just a really tough market and even if you're qualified, there's probably someone who's just a bit more qualified.

    Regarding customizing your resume to every single job you apply for - I, personally, don't get this. Your experience is your experience - unless you're applying for wildly different positions, how much can you be changing your resume. If you need to be changing your resume for every position, you probably need to narrow your search.

    Again, really sorry to hear you were laid off. Pace yourself, a job search these days can be a marathon, not a sprint. Good luck!

    Please let me know if you have any questions.

  5. Anonymous

    It’s not necessarily part of the ATS but likely an add-on like Searchlight.AI which does seems to filter by keywords, etc. not that ever company uses it but there are tools/products out there that do this and are used.

  6. Joan Williams, Senior Talent Acquisition Specialist

    Yes - every ATS has a search feature. But I don't need to search for new applicants by keywords - they're sitting right there in the list of new applicants for each requisition.

    Searching by keywords comes in to play when I want to see if I have any past applicants that might be a fit in the ATS. But I'm going to look at the new applicants first.

  7. Geniene Pernotto

    Great advice! Because I'm a writer, inputting a few keywords to help with SEO is no big deal for me. I think you've helped others and me with this answer!

  8. Anonymous

    Just want you to be as informed as possible - “SEO” does not apply to ATSs. SEO is search engine optimization, which means it’s specific to search engines ie. Google and making things easily found when searching on google. Yes the concept is the same - key words in a search - but I wouldn’t use the term SEO for things like a resume or an ATS, it’s not the same thing.

  9. Suzanne Ronayne

    What really well thought out advice, Joan! Thank you so much for taking the time to provide such an in-depth explanation. Thanks also for the reminder to not shell out big bucks to resume writing services.

    I did not know recruiters actually read resumes anymore the age of AI!

  10. Joan Williams, Senior Talent Acquisition Specialist

    You are so welcome! I think if you ask the vast majority of the recruiters in the US, they will tell you that they absolutely look at resumes, if not all the resumes, that apply to their open requisitions.

    Personally, I've never worked on a position in my entire career that received anything close to 3,000 applicants so I look at every resume. But even recruiters that do get that kind of volume, they still look at a big chunk of those.

    AI in the recruiting process had been way overblown. I know most candidates don't seem to want to hear this, but when you're being rejected, you're being rejected by a human. I'm the bot.

  11. Suzanne Ronayne

    Thanks Joan (or should we call you 'Bot' from now on!! :oD). Thank you for providing additional explanation as to the recruitment process, which is a mystery to those of us on the other side of the desk.

    I, probably like so many other people, was under the impression that resumes went through the ATS system before ever getting in front of human eyes.

    But what about the resume 'black hole' that every jobseeker group talks about? Is it possible that some companies don't use human recruiters initially, to sort through the resumes, but instead use an ATS system to weed through them and pick out a select handful, (ones that have the most keywords), which then get reviewed by an HR person? Just curious, because that's how I thought it was done!

  12. Joan Williams, Senior Talent Acquisition Specialist

    So I can really only speak to my specific experience although I am connected to a ton of other recruiters on LinkedIn and we comment on a lot of the same posts. Their experience seems to be very much in line with my own.

    ATS - what it does is right there in the name, Applicant TRACKING System - is not nearly as sophisticated nor complicated as job coaches and resume writers would lead you to believe. Nor as sophisticated as ATS salespeople would like company management to believe. Just because an ATS can do something, doesn't mean that a company will pay for that particular function and even if the company DOES pay for a function, that doesn't mean the recruiters are going to use it and/or pay attention to it. I know recruiters who work on systems that rank candidates and they completely, totally ignore the ranking because ATS are notoriously bad at that.

    It the same reason that services like Jobscan are mostly worthless. I know tons of recruiters who have run their own resume through Jobscan for the job they actually currently have and they get like a 50% score.

    The ATS are basically electronic filing cabinets. They are where we can track applicants through different steps in the interview process, shortlist applicants for hiring managers to review, schedule interviews from, send emails from - it's where we generate offer letters from.

    There is so much mis/dis information about the job search process in general and the ATS in particular out there. A lot of it is driven by the industry that has sprung up between job coaches and resume writers.

    Many use fear as their primary marketing tactic - if you don't buy my course or my resume writing service, you'll never get a job. Which is just 10000% BS. And frustrated jobseekers want someone to blame so I guess telling themselves that "the ATS ate my resume" makes them feel better than their resume was reviewed and rejected by a human.

    I, and every recruiter I know and network with, look at every resume that comes in to our open positions. I have had commenters on LI flat out call me a liar and say I could never do that. Well I'm here to tell you that I absolutely do - mostly because it's literally my job. And secondly, why wouldn't I? Do you know how happy I am when people apply to my open positions and I don't have to go out and source them?!

    Recruiters are under enormous pressure to get our open requisitions filled. I have two to three meetings every week where I have to report out on where I am in my searches. I JUST filled a position that I inherited that had been open since last May - almost a year. I inherited in January - it was an active search all that time. Does anyone seriously think that I'm not going to look at every resume that comes in?

    Granted, I have never in my entire career worked on a requisition that got 3,000 applicants but even if I did, I would still have to go through all of them.

    I just had an exchange this week on LI with a guy who said I was lying that I looked at all the resumes that apply to my open positions and insisted that AI was being used to make decisions on candidates. He was laughably bad at trying to prove his point - he posted three articles as citations for proof - none of which said anything of the sort that AI was being used to screen out candidates.

    Again, on the 7 or 8 different systems that I have experience with, keywords are just not a thing in the application process.

    There's no need for me to search by keywords for new applicants because you're sitting right there in the list of new applicants in each requisition.

    I don't know what you do, so I'm not sure what the landscape looks like for the particular positions you're applying for. Some may get a ton of applicants but even then, you're probably not competing against as many people as you might think.

    Specifically on LInkedIn. when you see "150 applicants", that does not mean that 150 people have applied to that position. That is the number of people who clicked through the job posting. LI has no way of knowing what someone does when they leave their site. They have no way of knowing who completes an application. The number is typically a small fraction of those that click on the posting. And of those that do apply, approximately 80% will not be a fit. So now you've just gone from competing with 150 people to maybe 20 applied and 80% of them won't be a fit - so 4.

    And don't let how long a req has been open deter you either. I just filled that postion that was open since May.

    Stuffing your resume with keywords is not going to get anyone a job. One of my recruiter connections on LI that works at Amazon says that is her hiring managers number one complaint - keyword stuffed resumes.

    Hiring managers are hiring to fill a need. Are you going to help fix what keeps them up at night? Are you going to help ease their major pain points? If the answer to those questions is yes, can the hiring manager clearly see that from your resume?

    Please let me know if you have any questions.

  13. Anonymous

    I will be following this post. I signed up for jobscan at the recommendation of a coworker and still trying to figure it out.

  14. Anonymous

    Earnbetter.com is great!

  15. Anonymous

    I do use Jobscan occasionally - you get 5 free, somewhat limited, scans per month. It can be helpful to see the score you get regarding keyword matching and, again, it's free. I also know people who pay for TealHQ - it goes a bit further by allowing you to store various versions of your resume so it can automatically create versions of it for you tailored to specific job posts, and also includes some tools for managing applications, etc. that may be helpful.

    Overall, I think these tools are most helpful for people with long/varied experience who are applying to a lot of different roles. (If you've only had 3-5 jobs and are early in your career there's not much customizing you can really do). I'd also focus on using free scans for large companies that get a ton of applications. Hope this helps!

  16. Anonymous

    I have been using the subscription version of Jobscan, it's good, there is a new power edit feature that really digs into the job description vs. my resume. I have heard from others that Teal is very good also. Jobscan is subscription based but it's not an annual commitment.

  17. Laura Waniuk

    I am using Jobscan and Teal - I love Teal because it incorporates more features than Jobscan.

  18. Sonja Streuber

    Wow! I am new to these tools and didn't even know they existed! Appreciate you all sharing your knowledge!

  19. Jodi Ireland

    30-ish year professional resume writer here (among the many writing hats I wear). You can "optimize" a resume for ATS but really, the best bet is to consider your resume as a murder mystery where you drop a lot of juicy clues & if the employer wants to find out whodunnit, they must call you for an interview.

    Include a professional summary, list of key skills, most recent work experience first. DON'T add dates beyond the last 10-ish or so years or you may get weeded out b/c you're perceived as "too old/too experienced/too expensive" to hire.

    Use a blended format with the jobs you do present in detail: a four to five-line paragraph is good for showing what you've done on a daily/weekly/monthly basis. Use bullet points sparingly to highlight your contributions. Start with the achievement & the method by which you accomplished it. When you can include metrics, even better.

    Unless you're a relatively recent graduate, don't include graduation year(s). Add relevant trainings/certifications/professional org memberships last.

    DO write a cover letter and yes, you have to tailor each letter for each position. Take your cue on what to include from the "required skills" and "nice to have" skills part of the job description. Also weave in some of the language from the overall job description (usually found in the top paragraph) in your intro or 2nd paragraph. DO include a bulleted list (of 3 main points) highlighting either past accomplishments or key skills that you know will appeal to the potential employer.

    My vote is to not spend any money on (or really bother with) jobscan & sites like that. You want an idea of what keywords your resume & cover letter should include? check out LinkedIn & folks who have the same position you're targeting and see what keywords they've included in their skills section & intro graph.

    Good luck!

  20. Jennifer Fronk

    Jodi,
    Thanks for the insightful information. Regarding leaving off work history over 10+ years ago would an employer take it as a negative response if you made it to the offer stage and the background check revealed more than what was listed on the resume?

  21. Jodi Ireland

    That hasn’t been my experience. What I typically do is to create an “Additional Work Experience” section & then list previous positions & companies, minus duties & dates:

    Content Writer, EggZack

    Site Editor, Patch.com

    Copywriter, 9Sail

    etc.

    Hope that helps!

  22. EMILY KIKUE FRANK
  23. Anonymous

    Jobscan is pretty janky, and not worth the cost. What you can do for free is, have a anonymized version of your resume that you can pop into ChatGPT along with copy (not the link) of the job description (also anonymized if you want).

    From there, you can ask the GPT for analysis on

    • Fit for the role based on the resume and JD
    • Strengths and weaknesses
    • Whether there are opportunities to refine/align the language in your resume/cover letter to match the company's
    • Optimizing for ATS (the HR's AI) systems when you apply
  24. Jessica Gonzalez

    Earnbetter.com

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