So there's two different issues here. Interviewing and applying.
When you're applying, it's all about the resume. You need to make sure the information you want to get across is in there. If you're getting automatic rejections, that's most likely in response to "knock out questions". Like do you have the required degree.
When you interview, you also need to make sure you're getting across the information that will make them see you as a fit.
One thing I recommend to candidates is to tape themselves asking themselves questions and then answering them. I promise you, that answer will sound a whole lot better the 20th time you say it than the first.
This will allow you to edit your answers to precisely get across what you want. I used to practice in the car, in the shower. Doing this can help improve your confidence if you get nervous or help you stay on point if you sometimes ramble. You can also have notes or an outline to keep you on track.
And please make sure you listen and answer the question you were asked. I've had candidates talk for 5 minutes and not answer the question I asked them.
If, at the end of the interview, you're still interested in the position, don't be afraid to tell them that. Ask what next steps look like, what their timeline is and say "I hope to hear from you soon or I'm looking forward to next steps - I am really interested in this position".
And personally, I always send a thank you note if I want the job.
Please let me know if you have any questions.
GOOD LUCK!!!!!!
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