Make sure your profile is fully filled out. Your profile is essentially an extension of your resume. You want to go into more detail under each job description and same with your about section.
As for posting content, well post content that is relevant to your field that you are working in, post fun polls occasionally to get people to interact with you both about topics in your field and about current events, share articles and other connections posts. What I find relevant in Higher Ed and Career Counseling is going to be different than what accountants and doctors always find relevant.
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