I wish companies would review my application and not LinkedIn.

I wish companies would review my application and not LinkedIn. I'm struggling to optimize my LinkedIn to be applicable for other fields.

Based on my resume, I was being considered for a job. I tailored it and my cover letter and HR said I was exactly what they were looking for the role. Today,, I saw the CEO view my LinkedIn which is the kiss of death for my applications due to past industries and their perceived experience.

I've had to expand my search due to current location and industries. My issue is that on my resume, I can highlight skills that would be applicable for that field but only have one LinkedIn. If someone doesn't see past industry blinders, I wouldn't be the right fit.

What is the best way to handle this issue? It's happened so many times so I know it's a problem, not only for applications but for recruiters viewing my LinkedIn.

My marketing and media background doesn't coincide with the predominant healthcare roles in this area. I successfully demonstrate on my resume why I'm the right fit but LinkedIn's layout makes it difficult to look past global media experience and to be applicable for other fields. I'd appreciate your advice!

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  1. Anonymous

    I'm not sure because I've had the same question/problem. Tailoring the resume to the resume potentially puts it out of sync with the LinkedIn profile, so make sure that each bullet on your resume is specified in the same manner and place as your LI profile, leaving all other experience intact (for other jobs you may be applying to). In my summary statement on the resume/profile, I highlight that I have varied and general knowledge, which has led me to want to specialize in [particular discipline]. IMO, recruiters and hiring managers understand that people tailor their resumes to fit the position, so unless it has led to conflicts in what each says, this shouldn't be the problem. If it is the problem, you probably don't want to work there anyway.

    Question: Are you intentionally pivoting to a healthcare specialty? Were you in senior marketing positions before and are now looking to be an IC? Make that clear in the profile/summary also.

  2. Anonymous

    Be sure your resume has a summary section at the top. It highlights your overall skillset through the years. Then underneath that, list a Specialties area. You will center and bold the word Specialties and list them across the page also centered. These are your most prevalent skills. Such as Contract Negotiation, for example. What are your key skills? Then upload your resume into your LinkedIn profile. I get inquiries all the time regarding jobs, though I'm not in the market, I remain open. I'm a previous recruiter. Connect with anyone on LI who is in your industry (keep in mind you may not have this experience, get connected to them). LI is your oyster and you must learn to use it for your own gain. I found by adding my resume to LinkedIn, helped me help others who work with me know and understand my background. A good recruiter will read it. A bad one will not. Set up job alerts in LinkedIn as well. I pivoted my career and trust me I was pigeon holed into one industry because of what I've done for so long. After being in my current role for almost 15 years, I STILL get people who contact me. If you're looking in Healthcare, list that under your specialties if you have experience in it and include marketing and media. Then look at hospitals, universities with a health school. Also, if you have a degree, contact your university and see if they have alumni career services AND use their recruiting system. Most colleges/universities have them. Consider working in state government within your state. We are each unique and have varied experiences. From a viewpoint of a recruiter, if your resume does not reflect what my client was looking for, I had to move on. Sometimes it's all about how you get their attention. Contact staffing firms, and review their reviews first. Then apply to them. You may land in their database but they also use the database to find candidates. Continue to be relevant and build your network. The more connections, the more you are viewed, and post. The more you post, the more impressions you will receive. And P.S. if a CEO is looking at your profile, great, if you have Premium and can see who they are, connect!

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