I pivoted from a clinical role in healthcare to a technical role in tech startups and here are some hints that helped me (I'm going to use Consumer Goods and Finance in these hints)
1- Weave keywords from the FinTech space into your previous roles (if possible) but don't make stuff up. Did you monitor the budget for the compaign that you worked on? If yes, beef up the financial keywords in that bullet.
2- Apply for roles at financial/fintech companies that service your previous vertical (where your experience will be an asset).
3- Apply for roles at smaller firms or early startups in the fintech/financial space. Sometimes smaller firms/early startups are looking for skills over where you worked in the past.
4- Apply for roles a step or two down the career ladder when moving industries, if you can afford to. The idea of taking a step-back in job titles can be less-than-ideal, but gaining industry experience for a year or two can be invaluable.
Side note:
A few years ago, I was being interviewed by the hiring manager at a fintech firm for a role that I was completely qualified for except I didn't have any fintech experience (although I had healthtech experience where privacy and security is top of mind so I had deep experience in that crossover skill set).
Him: "how are you going to get up to speed in this industry - you don't have any fintech experience?"
Me: "Beyond the skills I developed when I transitioned into my technical career from a clinical healthcare role, I think I can learn alot from you. You transitioned from medical supply sales to your current role of VP of Technology at this fintech company." (I was glad that I reviewed his linkedin profile before the interview)
Him: blink, blink, blink. Then he laughed and said "well-played"
I didn't get the job but it sure felt good to remind him that lots of people transitions into new industries including him. :)
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