It's funny how all the successful candidates were internal. Are you targeting a role or industry that's highly niche and the companies that are hiring value specialized internal skills (gained only from on-the-job experience) that external candidates are less qualified for? Perhaps the companies you're applying for have a certain norm or culture that is not easy to break into, so they'd rather choose their own. (For instance, I was in a tough, frank, and chaotic company that needed thick skin, and many of the project managers came off highly skilled but 'too kind' or 'soft' in the way they interviewed. I needed to know someone could take the heat when things got difficult because they'd be communicating directly with no-B.S. executives. So internal applicants that stood the test of time already had that 'tough skin' and I could tell by the way they interviewed.)
Like others have said, ask if there are unique skills that are "nice to have" in the position. I would try to do that before the interview part, if you get a chance to while they are familiarizing you with the position.
You may also ask if the position is a net new position, or if they're backfilling, instead of asking if the company is considering both internal and external candidates. If it's a brand new position, there are greater chances they dont have an internal talent pool.
I also like asking "What is one unique problem in your company/this role that no one has yet been able to solve?"
If you're feeling bold, you can ask this to your hiring manager "As a manager of X, what keeps you up at night?"
Or if you're feeling a little like you're feeling a good vibe and want to show some wit/personality "What is one thing I would be silly *not* to ask about this position?"
Now that you know internal candidates are often selected over you, you can proactively connect with employees in the companies you are targeting to see if they would be willing to connect with you so that you can learn more about their experiences/workplace.
You're doing great! And goodluck.
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