Here is some advice for updating your LinkedIn profile:
Your LinkedIn (LI) profile can be just as important for your job search as your resume. Because
networking can be an important part of your Job Search Strategy, your LI profile must accurately
and effectively present your experience, qualifications, skills, education, and more. Your LI
profile tells a story about you and every section of your profile - including your banner - is a part
of that story.
Be sure to proofread your profile to ensure that all of the spelling and grammar is correct.
Banner
Your LinkedIn banner is the first thing that people will see when they look at your profile. Canva
is a wonderful (and free) app that you can use to create a winning banner. The correct banner
size is 1584 X 396 px.
Your LI banner is a great place to highlight your values, skills or brand. You can post another
photo and provide your email address and link to your website or portfolio. An appropriate
picture here could be one of you speaking to a group of people - showing that you are an expert
that others want to hear from.
This banner is a critical part of your personal brand - the colors, feel, and font that you use are
all important. The goal is to increase your visibility and attract new connections and job
opportunities.
Profile Photo
Here are a couple of guidelines for a winning profile photo
● Make sure it is clear and has a high resolution
● Your photo should take up most of the frame
● You should be the only person in the photo
● Most people look straight into the camera, but a few have chosen to look away - and
they are still great photos. The main thing is to be yourself and show that beautiful smile!
● Use a plain background - or remove the background from your photo before you upload
it
● Look natural and wear something nice - not overly casual, but a suit is not required here
● The correct photo size is 400 X 400 px
LI has a new feature where you can upload a short video in addition to your photo
Headline
The headline should be creative and describe you as you would like a hiring manager to think of
you. Anyone visiting your profile should quickly and easily see your profession and key
skills.The current limit is 120 - 200 characters
LI suggests using the following formula for developing a headline:
1st: your role
2nd: a short overview using keywords
3rd: an illustration of your value using quantitative data
Here is an example:
Nonprofit Grant Writer | Full Cycle Grants Management| Budget & Research Expert | $250,000+
Annual Grant Acquisition
© 2022 Dr. Marcia Smith
Remember that your headline should be more than just your title - highlight your strengths,
skills, and accomplishments. Ask yourself why you love your role and what motivates you. This
is the best place to differentiate yourself from the competition in the job hunt.
Career Interest Button
You can use this button to let recruiters know that you are opent to work - even if you do not use
the “Open to Work” badge. Some employers would retaliate if their employees look for work, so
you must know the environment that you are operating in and only provide information that will
not put your current job at risk.
Contact info
Help people contact you with a professional email address, a website, and the link to your
profile if you have one.
About section
In this section, you can tell people who you are, what you’re doing, and what you want to
achieve. While you are on your job search, this is the perfect place to share what role you are
looking for (see topic 2 - Your Dream Job) and a little about your expertise. Here, you should
incorporate the appropriate keywords for the role you are seeking..
In this section, the first 265-275 characters will show up first - before anyone needs to click to
“see more”. These first characters should be interesting and highly informative -with the goal to
entice the reader to want to see more.
In this section you should present the kinds of roles you’re looking for and why you’d be
successful.
● Personal or professional accomplishments that you are particularly proud of
(certifications, awards, etc.)
● Hobbies or skills that make you stand out or tie into the kind of job you’re looking for.
● Use numbers and show your accomplishments with specific information and data.
● Present your greatest strengths and areas of expertise.
● Answer the following questions:
○ What exactly do you do?
○ What is your value proposition (How are you different from everyone else in your
role)?
Show that you have a growth mindset - and if you have worked with cross-functional teams,
explain how and what these teams accomplished. At the end of this section, you can ask the
reader to take the next step: "Contact me to learn more at janesmith@gmail.com!"
Featured Section
Here, you can post letters of recommendation or presentations/reports that you created.
Experience
Your experience section should match what you have on your resume. Be sure to highlight
important awards & recognition that you may have achieved in the past. Use bullet points under
each employer to make the text easier to read and provide as much detail as you can.
Education
Your education section should match what you have on your resume
Volunteer section
In this section, you can highlight any volunteer work that you have done - BUT if your volunteer
work is DIRECTLY related to the job you are seeking, you can also include it in your experience
section and just say “pro bono work” by the experience. I have done this in my own profile.
Skills
You can highlight up to 50 skills - so use this section. Your co-workers, former supervisors,
peers, professors, and members of your network can validate your skills.
Recommendations
These work like a letter of recommendation. You should ask your co-workers, former
supervisors, peers, professors, and members of your network to write you a short
recommendation.
Projects
Here, you can highlight specific successful projects that you have completed throughout your
career.
Organizations
In this section, you can list associations, groups, clubs, and professional societies that you are a
member of.
Interests
This section lists all of the influencers, companies, and schools that you follow as well as all of
the LI groups that you are a member of. It is important to follow experts in your field.
Causes
Here, you can provide a brief list of the causes you support - such as Animal Welfare, Arts and
Culture, etc. While this section is clearly not the most important, it shows that you have taken
the time to complete every section of your profile.
Profile URL
You can create a custom URL for your profile - like https://www.linkedin.com/in/marciasmithdbamba
Go to your profile and in the upper right corner, you’ll see “Edit public profile & URL.” Once the
page refreshes, look in the upper right corner - there will be a button to change the URL
Social Selling Index Score
This is a score based on profile optimization, networking, content, etc.
According to LinkedIn, people with a high index score obtain 45% more opportunities. To learn
your Social Selling Index score, go to the official LI Social Selling Index page.
Things to avoid on your profile:
Complaints - about former employers, any employers really, or other people on LI
Political opinions - yes, we all have them, but this is not the place to share them
Anything that is unrelated to your position, your industry, and your job hunting goals.
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