Couple of reasons come to mind - first off, many jobseekers tell themselves that's the reason they didn't get the job to make themselves feel better. LIke the deck is stacked against me because I didn't know anyone at that company so that's why I didn't get the job.
That is almost always a BS reason. Even when I have received referrals, the vast majority of them have never been hired. Because most people - if they're referring their friends, relatives, neighbors, even ex-coworkers - don't really know the exact details of a person's job or experience. They typically refer people because they have a personal relationship with the jobseeker and/or want to do them a favor - not because they're an actual good fit for the position.
Another potential reason is that there is an entire industry that has grown up around trying to separate jobseekers from whatever money they have left. These dimfluencers can't really charge people for giving "apply, it works" as advice, can they? So they have to come up with something to fill up time in their secret sauce coaching courses.
Should you network? Yes, as much as you can. Should you ask for referrals from someone who could provide one? Yes, of course. But applying absolutely works. I look at every profile that applies to my open requisitions. Recruiters are under enormous pressure to get our open positions filled - we LOVE qualified applicants. Unfortunately, approximately 90% of the people who apply to my open reqs are not a fit. On some positions, it's even higher.
Applying to jobs is going after low hanging fruit - actual open positions that companies are actually looking to fill.
I saw one dimfluencer on LinkedIn who was actually telling jobseekers - many of them OUT OF WORK - to spend 80% of their time networking and to stop applying to jobs. Why in the world would they would encourage jobseekers to spend almost all their time networking for jobs that don't exist and may never exist instead of applying to jobs companies are actually trying to fill, I can't wrap my head around. I don't know how these people sleep at night.
Direct applicants are my number one source of hires - not just in the last few years but over a 20 plus year recruiting career. Many recruiters will tell you the exact same thing - direct applications are their number one source of hires.
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