This is how it always has been; it's only recently that people are expecting it to be different.
When they say "we plan to make a decision by x date and we'll let you know", it DOES NOT mean "we'll let every single (potentially hundreds) of applicants know that they weren't chosen". It means we'll let YOU know if YOU are chosen.
I think people assume by the "we'll let you know" that it means they will contact you either way but please realize that those words are not what were said.
Unless they outright said "we will contact all applicants regardless of status"
they will likely only contact the person that they intend to hire. You can follow up, but only after you didn't hear back in the amount of time that they said they would make a decision. Anything other than that is disrespectful to the company which you are trying to impress. I know of people who will throw away your application for doing that because it shows an inability to follow directions. Everything you do is part of the "interview".
Perhaps it is different in different areas of the world but where I live this is how the hiring process has always been handled.
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