People have been unhappy, checked out, and doing the bare minimum in their jobs since long before the media coined a new term for it. Previously, these employees would have been described as disengaged. It's always existed.
These days, it seems like everything has to have a catchy, hashtaggable label. Creating a new term for disengagement also makes it seem like this is a new phenomenon, not something that has been going as long as people have had jobs.
What has actually changed is the role social media is playing. Rather than people just, well... quietly doing the bare minimum, it's something to proclaim. It's a #quietquitting #antiwork movement that you're a part of. As more of the workforce is comprised of people who share most of their thoughts and lives online, it will seem like this is a "growing" phenomenon, when it is actually just more people talking about it online.
Also, now that Quiet Quitting has been given a new term, it can be written about as an "emerging" threat. It's something companies need to be worried about. This gets more clicks, more views, resulting in more ad revenue from internet traffic.
I basically think Quiet Quitting has always existed, just new term and more people talking about doing it. I roll my eyes whenever I see something on this "new" trend. I struggle to believe that anyone writing these articles is under the impression that previously the entire workforce was going above and beyond in their roles. It feels like an insult to our collective intelligence to repackage something and try to sell it as "new."
Then again, it's working, so...
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