Has anyone ever accepted a job offer only to quit shortly after your start date in favor of another position?

Has anyone ever accepted a job offer only to quit shortly after your start date in favor of another position? How did you handle turning in your notice? Does doing so inevitably burn the bridge with company A? I recently accepted a job with one company. I'm not too excited about the position but it pays 50% more than I make now, not including the annual bonus (another 9%). I have a few interviews lined up next week and if they pay around the same amount (likely slightly less), I'd accept an offer for either. Last time I was in this situation, I declined the second job offer (big regret). I'd like some tips and advice as to how to navigate reneging on accepting a job offer.