I highly recommend reaching out to a career coach and resume expert. You're used to selling your business and your service, but not used to articulating how all of that translates into making someone else money as their staff member.
The big thing you are probably running into is that you're appearing well overqualified for the positions for which you are applying, and that makes the articulation of your skills transfer that much more critical. Or they're worried that you're closing your business (in which case, a really well-crafted cover letter is critical!).
For example, I'm hiring a position right now for an individual contributor who needs to have a very specific set of skills. What I need from applicants is either to see they have the exact skills I need (pipe dream) or that they have skills and experience that can translate over... and here's the key: that they know it and are taking the time to articulate it. If you're applying for a director-level position, for example, you would want to articulate that you have 12 years of experience in management P&L, AP and AR for multiple client accounts across multiple regions and be really specific about the size of the accounts or the total budget.
I'm not sure if I've done a good job explaining, and I'm sorry if that's the case. I am myself not a career coach or resume expert. I just look at a lot of resumes as a hiring manager and the skills transfer is the thing I see missing most.
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