This is an unethical request, and unfortunately one that many nonprofits are adopting. It’s not uncommon for nonprofits to include practical work in the interview process, but that doesn’t make it okay. It can be included in an ethical and equitable way. What they are asking you to provide is not a sample, it is a service- especially if the marketing plan is for two products that the company actually markets and sells. Here’s how I would approach this situation:
Let the employer know how excited you are to be in this part of the interview, but that you value your time and skillset and would like to be compensated for the service you are providing them. Let them know that it will take you x amount of hours to complete this assignment and that your base rate is x amount per hour (don’t sell yourself short).
The best approach I have seen in a situation like this is where the nonprofit will create an imaginary scenario (in this case, maybe two products that don’t exist or aren’t in the works), give the candidates a designated amount of time to complete the assignment (ie. 2-3 hours), and pay them a total sum for the project ($60 for completion).
A work assignment like this goes beyond assessing your skills, and is exactly that- a work assignment. Protect yourself and other candidates and advocate for a more ethical interview process.
Signed,
an experienced nonprofit development professional
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