Also I should add, even if you're doing the contacting, if there is anyone you aren't comfortable reaching out to on behalf of your current company you may have to obligation to explain ("I don't think that would be a good partnership" or "I don't have that kind of relationship with them and this could negatively impact a personal relationship" etc) but you should have no obligation to risk hurting your relationships for your company.
I had a that experience where I was hired for a marketing role that was supposed to be focused on planning and hosting marketing events but was told I had to solicit my family and friends and network to post positive reviews about the company and like and comment LinkedIn posts (they even tried to require me to put posts on my personal LinkedIn, not just the business page.. I might have normally done so but they had already pushed me enough at that point I started to just say "ok" and not do it.. I wasn't trashing my image with their brand.)
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