I am currently job hunting while still employed and have a question about personal branding on LinkedIn.

I am currently job hunting while still employed and have a question about personal branding on LinkedIn.

Many of my coworkers use our company banner on their profiles. I currently use a personal banner that reflects who I am professionally. Since I do not want my company to know that I am exploring new opportunities, I am unsure what the best approach is.

Is it better to match coworkers and use the company banner, or to keep a personal banner so I stand out?

Do recruiters or hiring managers notice this kind of thing? Does using a company banner signal loyalty, or does it not really matter when someone is reviewing a profile?

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10 Comments

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  1. Anonymous

    I personally disliked when companies would require we use their banner and format my wording. To me it should reflect who you are not the current company you work for.

  2. Anonymous

    Most of the time I don't really notice the banners, but LinkedIn is about You not your company. I think it is perfectly acceptable to use a personal banner that represents You. Yes, your company information is going to be floating around in your profile area, but the focus is and should be on You.

  3. Vicki Sullivan

    Unless you are a speaking for the company on LinkedIn, I would stay away from corporate banners, Keep the content personalized to you.

  4. Paulla Fetzek, MSEd

    I agree with the others who've replied. Unless you're wanting to do something that represents your company, don't put thier logo up. Technically, I represent my company everywhere I go, in everything I say and do. And I'm always aware of this when I post on any social media. At the same time, my social media is mine.

  5. GirlBossanova934974

    People can have positive or negative feelings about a given company. In any case when looking for another job, you are not representing your current company, you are representing yourself. Companies want to hire you for your skillsets and acumen, not what current company is doing.

  6. Anonymous

    Agreed here. What is your personal brand? I think your personal approach may remove some bias. Good luck!

  7. GirlBossanova934974

    What counts are your actual skillsets, nothing more, nothing less. Recruiters contact candidates based upon keyword searches. In any given week, a given candidate can be contacted by 6 different recruiters for the same role. Company, smompany.......A past company might help you get in the door. The skillsets are the game changers.

  8. Anonymous

    It really doesn't matter. Showcase your skills and keep consistent with what others in your company are doing. Good luck in your search.

  9. Michele Darley

    As a recruiter I noticed that people change their background are typically looking or open to a conversation.

  10. Anonymous

    what do you mean change their background?

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