If the other company upped their offer to match the counter, which job would you rather have?
That's what you need to decide because you do need to tell the new company. It's just about whether you frame it like, I'd really like to accept, but this comp is so important to my family, can you match it? Versus I regrettably can't come because I've received a counter. They might try to see if they can still negotiate with you and you'll have to then decide if you are genuinely interested enough to continue pursuing the offer. Most importantly, don't lie.
As I'm sure you know, a total package is more than just base salary. It also includes bonuses, ability to advance, stock options, retirement, PTO and health care.
Are there other things you can negotiate for that aren't just base salary? While this might seem good now, does it really set you up for the long term? And finally, one more piece of unsolicited advice, if the new comp is say 10% more but you have to work 20% more to get it, is it really worth it?
Good luck!
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