I have run Talent teams for Fortune 100 and small startups for years.
There are many reasons that companies post roles that you "suspect" may not be truly open or filled.
A few examples:
1- Posting a role publicly that will be filled internally - there are several folks who are vying for this role, and wanting to open that up to the public so that they fairly consider all possible options. This is often done so that no one internally feels they were not given consideration.
2- A current employee is needing VISA sponsorship and the law requires open posting to assure that the company has considered all potential hires including those who will not need VISA sponsorship. The company is required to track all applicants for this method.
3- An Evergreen role. Often a company has a position that they constantly and always have. They keep that one posting up all the time because they have multiples of it and it is easier.
4- They are stockpiling for the future but are not hiring now.
Consider that in this current market especially in some disciplines, geographies and industries because the economy is so shaky now that it is taking far longer for most job searches. Talent and HR teams have been decimated in many larger companies in favor of AI or automated systems that have scraped all humanity out of the interview process. So when you apply you may only get a confirmation that you applied and nothing more. No rejection, no communication from a real person, nada. As someone who values the process and prefers to be totally honest when bringing people through a hiring process it is often hard to do this when most companies are moving in the complete opposite direction. As for false hope, when you apply consider that you are in a pool of others (one of many) that are also in the same boat as you and perhaps you are not what they are looking for.
Take ownership of your own search and reach out to those within your circle who can help you to be introduced because of the work you have done in the past that you will also excel in, in the future. Good luck in your search!
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