I have been utilizing the resume builder on the USAJobs.gov website, as I have been looking for federal jobs. They have a strict format and a way to generate a different resume for every position you apply to. The only problem is that it also generates a resume that is too long for most non-government positions due to a lot of stuff you don't typically put on a resume (like a supervisor's name and salary) It is concise and you could easily tailor it to any resume template you use. It starts with availability keywords (which could be changed to a 3-4 bullet point experience summary), then experiences. They encourage you to use all the buzzwords in the JD to generate your experience bullets.
After that, it is education, languages, and honors (the "fluff" stuff that can include a list of skills that helps the ATS to check off boxes).
Some job boards also have resume builders, like LinkedIn and CareerBuilder, although they aren't as comprehensive as this one and include more "fluff." They also don't help you to develop the bullet points or do reviews.
Most automated resume reviews I've used do a good job analyzing the bullet points, which resemble "SMART" goals (especially the specific, measurable, and timeline part). So instead of saying "I sold cars," say "Sold 10-15 cars generating up to $600,000 in revenue each month." This gives specifics and shows the impact on the business.
I used the resume review system in my university's career center to polish my resume. If you are an alum, that is a good place to find some of these tools.
IMHO, there are a lot of legitimate and free services out there (such as alumni associations) that you can engage that could be better than the ones you paid for. The resume I paid to have built was torn apart by the university's resume tool and has gotten ten times better traction than the one I paid for. I have an interview for a CEO position next week.
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